Jeon Somi’s Subtle Response to Fans’ Criticism About Being Neglected by The Black Label

Years of Neglect: The Frustration of Jeon Somi’s Fans

On March 19, a post titled “Jeon Somi‘s 7-year activity level makes it understandable why fans are upset” sparked widespread discussion on the Korean forum “theqoo”, attracting over 84, 000 views and more than 300 comments.

The discussion highlighted the concerning trajectory of Somi’s career since she transitioned from JYP Entertainment to The Black Label in 2018. Over the past seven years, she has only released 15 songs, with her most recent official promotion being the track “Fast Forward” in August 2023. Subsequently, she released a special single, “Ice Cream, ” in August 2024, illustrating a significant drought in activity. Fans had high hopes that The Black Label would effectively utilize her talent and keep her in the limelight, yet her domestic promotions have been limited, and international engagements are nearly absent.

Perhaps most alarming is the fact that Somi has yet to hold a solo concert or properly launch a fan club. Her only fan meeting occurred in 2019, with no following events to keep her audience engaged, despite her ongoing presence in the entertainment industry. Furthermore, the limited content on her official YouTube channel has left her supporters yearning for more interaction as they wait for infrequent song releases.

The growing dissatisfaction among fans has prompted them to take to social media to voice their frustrations, showcasing a range of sentiments:

I appreciate Somi and constantly look for news about her comebacks, but there’s hardly any.
The Black Label is chaotic… I love Somi’s music, yet the lack of promotion leaves me with nothing to celebrate.
Considering her age, Somi is at her zenith as an idol. It’s unacceptable for her to be overlooked like this.
I honestly thought she had stopped her music career.
Isn’t it time for Somi to think about renewing her contract? She should choose what’s best for her.

Somi’s Indirect Acknowledgment

As the cries from her fanbase persist, Somi appeared to subtly acknowledge the situation. In response to a TikTok comment expressing concern that Somi is wasting her prime years at The Black Label, her only reply was “Yeah ouch.”

my god? ?? pic.twitter.com/admlunOHRp

— aly 📼 (@dahliaplease) March 17, 2025

This response has been interpreted by fans as Somi tactfully recognizing the backlash against her agency, indicating her awareness of the dissatisfaction regarding her promotion strategy.

What Lies Ahead for Somi?

As the time for contract renewal approaches, speculation surrounding Somi’s future with The Black Label intensifies. Supporters are increasingly advocating for her to prioritize her career development, with hopes that she will consider partnering with a company that is more committed to nurturing her potential.

The Black Label has remained silent in response to the mounting criticism; however, Somi’s recent acknowledgment of the issue has drawn attention to her next steps. Whether this uproar prompts the agency to enhance her promotional plan or signals her departure, it’s clear that the fan community is no longer willing to remain passive regarding the stagnation of Somi’s career under The Black Label.

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