Joe Rogan AI Promotion Confuses JRE Fans as Bagel Brand Launches Vegan Product

Canadian Bagel Company Sparks Controversy with AI Joe Rogan Voiceover for Vegan Promotion

Kettlemans, a renowned Canadian bagel bakery, has stirred up a buzz in the culinary world by employing an AI-generated voice of Joe Rogan to promote their latest product—a vegan bagel. This move has left many fans of Rogan, who is known for his outspoken views, particularly regarding diets, feeling perplexed.

AI Voice Technology Meets Bagel Promotion

Joe Rogan, a prominent figure in the podcasting and MMA communities, has made no secret of his skepticism towards plant-based alternatives. His podcast discussions often highlight his preference for meat-heavy diets, which adds an intriguing layer of irony to Kettlemans’ marketing strategy. The new “Konscious Sandwich,”which features vegan salmon and dairy-free cream cheese, was introduced in a series of ads on social media platforms like Instagram.

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In these advertisements, Rogan’s AI-generated voice exclaims, “This is one of the most delicious sandwiches I’ve ever tasted!” He goes on to declare, “It’s packed with enough plant-based protein to make even the most diehard carnivore question their life choices.” The tongue-in-cheek style of the promotion undoubtedly aims to catch the attention of Rogan’s massive fanbase.

Mixed Reactions from Fans

The reaction from fans has been overwhelmingly curious and critical. Many took to the comments section, questioning the legality and ethics of using an AI voice without clarifying that it is not actually Rogan speaking. Some notable responses include:

“Wow AI Rogan for advertising. Is this legal?”
“Joe Rogan better be getting a cut of this for horrrrrrrible AI imposter right?”
“Plant based? I knew it was AI. Joe Rogan would never say that.”
“Using Joe Rogan’s voice to promote plant-based protein makes no sense; he promotes the carnivore diet. Wtf is this?”

This skepticism is rooted in Rogan’s past advocacy for the carnivore diet, particularly during World Carnivore Month in January, raising further questions about the appropriateness of the ad.

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Despite the outcry, neither Kettlemans nor Joe Rogan has yet addressed the controversy directly, even with fans reaching out via social media. This incident raises significant questions about the future of brand marketing, AI technology, and ethical considerations in advertising.

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