‘Justice for Seunghan’: BRIIZE and Fandoms Collaborate to Boycott SM Entertainment

The fans of BRIIZE have united with other K-pop fandoms to demand justice for Seunghan, who reportedly had to leave RIIZE after suffering severe bullying.

While SM Entertainment justified Seunghan’s exit as a response to demands from OT6 K-BRIIZE, an overwhelming reaction from fans and other fandoms has led to a boycott of the label.

Controversial Couple Photos of RIIZE Seunghan Spark Mixed Reactions + Idol Backed by International Fans — (Photo : RIIZE_official/X)

DUE TO THE INJUSTICE AT RIIZE. #JUSTICE_FOR_SEUNGHAN #AlwaysWithSeunghan #SMSupportsBullying #SEUNGHAN #홍승한 @RIIZE_official #BOYCOTTSM @SMTOWNGLOBAL pic.twitter.com/Soq5upQqhB

— mimi is tired. (@heepurinz) October 13, 2024

it’s morning in korea PLS DON’T STOP#JUSTICE_FOR_SEUNGHAN #AlwaysWithSeunghan #SMSupportsBullying #SEUNGHAN #홍승한 pic.twitter.com/7B6dJlIlGY

— 별✮ (@riizev) October 13, 2024

i was sent this, thank you for reaching out.#JUSTICE_FOR_SEUNGHAN #AlwaysWithSeunghan #SMSupportsBullying #SEUNGHAN #홍승한 pic.twitter.com/powSVQuTQ8

— cc 🫧 (@bubbleseunghan) October 13, 2024

On October 14th, multiple RIIZE fan organizations, both domestically and internationally, declared their intention to boycott SM, insisting they would offer their support only if “RIIZE is 7.”

This boycott entails ignoring, unfollowing, and reducing engagement with RIIZE’s social media and streaming sites. Additionally, fans will refrain from purchasing the group’s merchandise and tickets for fan gatherings or taking any actions that may promote the group.

Participants emphasized that their goal was not to damage the group, but to demonstrate to the label the strength of international fans’ voices and their importance.

NCTZENS, this is not about #NCT let’s support #RIIZE‘s fandom BRIIZE, who are going through this difficult time right now. Regardless of the reason for removing a member, let’s show solidarity JUSTICE FOR SEUNGHAN#JUSTICE_FOR_SEUNGHAN #AlwaysWithSeunghan #SMSupportsBullying… pic.twitter.com/LcYIWM8ahE

— ON || NCT MENFESS (@nct_menfess) October 14,

BRIIZE, pls don’t tell me you will still support the group after this. PLEASE OPEN YOUR EYES, PLEASE. This is 1,000 wreathsSM let Seunghan PASSED by and WALKED ALONE seeing these wreaths. #JUSTICE_FOR_SEUNGHAN #SMSupportsBullying #SEUNGHAN #홍승한 pic.twitter.com/RtL99Cyro6

— 𝙟𝙪𝙣𝙤 (@theboyfromilsan) October 13, 2024

How to Boycott: 1. Unfollow all Official RIIZE accounts 2. Do not buy anything RIIZE related (mds/collabs) 3. Do not stream content/music from YouTube/Spotify/Apple Music 4. Do not engage in anything related to them (any # related to RIIZE) #RiizeIs7 #Justice_For_Seunghan

— minri 🧸 (@wenyuwe) October 13, 2024

Additionally, fans advocating for OT7 aim to convey to SM that their audience consists not only of Korean fans, but also a global community that holds a deep affection for Seunghan.

Following these events, other K-pop fandoms, regardless of past rivalries, have extended their support to BRIIZE, expressing concern over how labels fail to adequately protect their artists and provide them with the treatment they deserve.

Previously, Seunghan, who wrote a farewell note to his fans, was seen standing alone in front of SM while looking at the condolences sent to him.

THIS IS AMAZING. It’s not just for Seunghan, it’s for the entire community, SM, LISTEN TO US BECAUSE WE ARE ALSO WORTH IT. Thanks to other fandoms for this GREAT support 🫂#JUSTICE_FOR_SEUNGHAN #AlwaysWithSeunghan #SMSupportsBullying #SEUNGHAN #홍승한 pic.twitter.com/C4OZngviZd

— ؘ (@adoriize) October 13, 2024

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