JYP Entertainment’s Expansion Continues with Launch of Latin-American Subsidiary and Upcoming Audition Program ‘L2K’

JYP Entertainment is expanding its reach in Latin America with its next project. The renowned “Big 4″K-pop agency has gained attention for launching a subsidiary dedicated to the Latin-American music scene and preparing for its upcoming audition program.

On July 18, JYP Entertainment declared its intentions to form the subsidiary “JYP Latin America”in the third quarter of 2024, as reported by Naver Entertainment. This new venture aims to increase the global presence of their artists, develop new business opportunities, and engage with their fan base.

The agency declared their plans to establish a local subsidiary called ‘JYP Latin America’ and enter the Latin American music market.

Furthermore, JYP Entertainment announced the release of their audition program “LatinAmerica2Korea”(L2K). As stated, JYP aims to create a Latin girl group using the K-pop system.

“We are planning to create a one-of-a-kind global Latin girl group through the JYP training system while maintaining the authentic essence of Latin music under the strategic partnership with Universal Music Latino.”

JYP Entertainment aims to generate excitement and garner global recognition from music enthusiasts by combining the vibrant energy of K-pop with Latin music, under the umbrella of Universal Music Group’s label, Universal Music Latino.

In 2023, JYP and Republic Records joined forces to host the “A2K”audition program, “America to Korea.”The two music labels scouted for potential girl group members across North America, including Atlanta, Chicago, New York, Dallas, and Los Angeles.

The judging criteria for the contestants consisted of four main aspects that are essential to being a successful K-pop idol: dance skills, vocal abilities, star presence, and personality.

The final lineup for VCHA, consisting of members Camila, Lexi, Kendall, Savanna, KG, and Kaylee, was eventually completed. On January 26, VCHA made their official debut with the digital single “Girls of the Year,”which included a side track called “XO Call Me.”

View the complete music video for “Girls of the Year”here:

Fans eagerly awaiting the group’s debut showed their excitement and praised the girls for taking their first steps into the music industry. Some were also captivated by VCHA’s music video for “Girls of the Year.”

“I can’t believe how amazing VCHA’s debut is, their stage presence is on another level, they for sure have a bright future ahead in the K-pop industry.”

“Let’s continue to support them and show them our love!”

“Wow, the part where Camila looks at herself on the stage really touched me, you have worked hard VCHA, congratulations on your debut!”

“This is honestly a good debut, they’re underrated.”

“JYP knew exactly what he was doing choosing these wonderful and talented girls. Their vocals, harmony, synchronization are on point, like omg! I’m so proud to be a VCHA fan.”

Are you eagerly anticipating JYP Entertainment’s upcoming ventures? Are you feeling enthusiastic about the audition? Share your thoughts in the comments section below!