In a recent post on Nate Pann, a netizen caught attention by sharing their thoughts on Min Hee-jin’s unconventional sense of beauty.
After CEO Min Hee-jin shared several pictures of NewJeans’ stage outfits, netizens criticized the designs and clothing concepts for being unappealing and unconventional, stating “They look very strange.”
The majority of individuals in the comment section came to the defense of Min Hee-jin, stating:
It is not uncommon for groups to go through phases where they wear unconventional costumes, such as the ones mentioned above. Despite some of the outfits being deemed strange, Min Hee-jin’s talent in creating aesthetic concepts remains well-known. If everyone is judged solely based on these few outfits, then it would be difficult to find anyone with exceptional aesthetics.
“Min Hee-jin’s notoriety stems from her unique aesthetic sense, even when she was just a regular director. It’s remarkable that her keen eye for beauty has been recognized since her time at SM Entertainment.”
– You cannot hold Min Hee-jin responsible for the unusual costumes shown above. The stylist was changed during their promotional activities in Japan at the time… Has Min Hee-jin ever dressed her idols in a similar manner? Those were simply one-time stage outfits.
Despite this, HYBE still chose to hire Min Hee-jin based on her aestheticsㅋㅋㅋㅋㅋ So, are you now suggesting that their decision was strange?
Girls’ Generation, EXO, SHINee, f(x), Red Velvet, and NewJeans ㅋㅋㅋㅋ are all examples of idols that have been directed by Min Hee-jin, showcasing her incredible sense of beauty. This is a well-known fact, as seen in particular with f(x)’s “Pink Tape”concept which is still praised for its sophistication and uniqueness to this day. It is undeniable that Min Hee-jin’s aesthetics continue to be highly regarded by many.
Some people may find the terms “Attention”, “Hybe Boy”, “Cookie”, and “Ditto”confusing. To be honest, I don’t quite understand her aesthetic behind these concepts.
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