A netizen on theqoo compiled a list of BTS advertisements and promotional activities that were eventually passed on to NewJeans after the members enlisted, generating significant interest.
The list features a variety of achievements including Jungkook’s Cocacola OST, role as ambassador for the Seoul Metropolitan Government, appearance on New York Rocking Eve (the highest-rated year-end broadcast in the US), performance at Lollapalooza, partnerships with McDonald’s and Cocacola for packages and commercials, a Japanese CF for Lotte Gum, endorsement with Shinhan Bank, and being featured on the cover of Billboard.
The netizen pointed out that the contracts with iPhone and luxury brands as ambassadors could have been opportunities achieved by NewJeans through their popularity and abilities. However, the netizen questioned how a group with only 1-2 years of experience could obtain such promotions without HYBE’s support. They also noted that NewJeans’ advertisements and promotional activities coincidentally align with what BTS did during their hiatus for military service.
As a reply, various other netizens left comments:
Can you believe it? BTS had been the Seoul Government Promotional Ambassador for years, and now NewJeans has taken over.
It seems like NewJeans and NewJeans’s parents are just like Min Hee-jin, right? They are practically identical ㅋㅋㅋㅋㅋㅋ
I have often wondered if HYBE would have achieved such success without BTS. Other top groups typically spend years building recognition and popularity in order to secure similar contracts.
It is widely recognized that BTS played a crucial role in the achievement of all those things.
– BTS is giving them everything they want…
Min Hee-jin attributed all of those accomplishments to the success of NewJeans and her own capabilities.
I am shocked that they were able to easily claim all of BTS’s hard-earned achievements as their own, proudly taking credit for them.
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