K-pop’s Ongoing Search for the Next BTS

Billboard Korea’s goal is to establish itself as a major force in the K-pop industry. The company is dedicated to utilizing its expertise to find the next big thing in BTS.

CEO Mike Van has demonstrated immense passion and keenness for the Korean music industry. He is actively devising precise tactics for Billboard Korea to assist artists in their international growth. Billboard’s primary objective is to offer K-pop artists the chance to become the forefront of global music, set new trends, and establish connections with professionals in the industry worldwide.

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“Kim Yuna, the publisher of Billboard Korea, shared that their future plans include laying the foundation for a global network of Korean artists through the annual K-pop Artist Directory, which will be published in both Korean and English.”

The launch of Billboard in Korea has sparked hope among fans that K-pop stars will achieve greater success on a global scale. There is also a belief that the genre will gain increased recognition, especially in major markets such as the U.S.

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