Excitement Surrounds the Launch of Krazy Rich Korean

At a highly anticipated press conference for the new KBS2 variety show Krazy Rich Korean, held on June 10 at KBS headquarters in Yeouido, Seoul, producer Lee Chang-soo made a striking impression by donning the same outfit and hat as Min Hee-jin from her recent press event. His decision to maintain his signature hairstyle only added to the comedic atmosphere, prompting laughter from the audience and cast members, including Jun Hyun-moo.

Krazy Rich Korean Press Conference

Inspiration Behind the Novel Concept

Lee, renowned for producing hits such as The Return of Superman and Boss in the Mirror, shared insights into the creative genesis of Krazy Rich Korean.“I have always aimed to craft variety shows that address social themes, ”he remarked.“The idea for this show was sparked roughly a year ago after I viewed Min Hee-jin’s press conference. It struck me that the experiences shared could be the foundation for a new show, ”he added, referring to his previous projects inspired by socially impactful events, such as the infamous ‘nut rage’ episode.

Show’s Core Concept

Lee elaborated on the primary theme of the show, stating, “Min Hee-jin epitomized the kind of boldness necessary for achieving success on a global platform. Upon further research, I discovered many successful Koreans abroad possessed a similar ‘crazy’ trait. This core aspect is what drives the series.”

Another Angle of Krazy Rich Korean Press Conference

Highlighting Global Successes

Krazy Rich Korean will explore the lives of unconventional yet successful Koreans, emphasizing their unique characteristics and ambitious goals. Lee expressed his affinity for variety formats that provide social commentary, drawing parallels to his previous works.

Host’s Thoughts on the Show’s Unique Approach

One of the show’s hosts, Jun Hyun-moo, humorously recounted his experiences during filming, saying, “I almost pulled a muscle sitting directly on the floor. It’s safe to say that PD Lee Chang-soo is completely unpredictable. Among all the producers I’ve encountered, he is undoubtedly the most adventurous—which is precisely the creativity that brought this show to life. He even instructed us to appear lavishly dressed against a vibrant backdrop.”

Jun Hyun-moo and Min Hee-jin at the Press Conference

The Fresh Perspective of the Show

Despite the lighthearted chaos, Jun offered praise for the show’s innovative perspective.“Initially, I assumed KBS would lean toward a more nationalistic angle, but I was pleasantly surprised. Approaching it through the lens of a variety show avoided the pitfalls of standard documentary formats and provided a vibrant portrayal of Koreans making a global impact. I believe this could revive and refresh KBS’s Sunday night variety programming.”

Premiere Date and Expectations

Krazy Rich Korean is slated to debut on June 15 at 9:20 PM KST on KBS2, and expectations are high for a dynamic experience both in front of and behind the cameras.

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