Kendrick Lamar’s TDE Manager Responds to Kai Cenat’s Super Bowl Controversy

Following Kai Cenat’s criticism of Kendrick Lamar’s Super Bowl LIX halftime performance, Lamar’s management has responded, suggesting that the Twitch star’s remarks stem from personal grievances.

In a recent livestream, Cenat, who is recognized for his vibrant streaming content, called out the acclaimed artist by claiming that there was “no noise” during the performance of the 22-time Grammy Award winner at the Super Bowl.“Crowd wasn’t making no noise. This is me being honest, I was there, ” Cenat asserted, expressing his disappointment.

He reiterated his position, alleging that artificial cheering was inserted into the broadcast to create an illusion of a lively audience.“Oh my God, they added sound effects to the NFL sh*t. On my life, right here, there was no sounds, ” he said while reviewing the performance on his stream.

Dj akademiks reacts to Kai cenat saying that NFL added crowd noises during Kendrick Lamar halftime show. He says he was at the stadium and they definitely added the sound affects pic.twitter.com/wEb8vkr6wr

— joebuddenclips/fanpage (@Chatnigga101) February 12, 2025

Response from TDE Management: A Personal Vendetta?

In light of these claims, Hollywood, a manager at Top Dawg Entertainment (TDE), responded via Instagram, characterizing Cenat’s outburst as a reaction to being barred from accessing Lamar’s Super Bowl suite.“This n**** MAD MAD cause he didn’t [have] access to dot suite!!! lol, ” Hollywood remarked, implying that Cenat’s discontent influenced his public commentary.

TDE manager ‘HWOOD’ says Kai Cenat was not allowed in Kendrick Lamar’s suite, and that’s why Kai is saying that the NFL added crowd noise to the halftime show and that the crowd wasn’t loud📍”this n*gga MAD MAD cause he didn’t access to dot suite!!! lol… I was there thats… pic.twitter.com/yl8sFmAwuT

— SOUND | Victor Baez (@itsavibe) February 12, 2025

Mixed Reactions from Fans

The response from fans has been varied since Hollywood’s remarks. Some supporters of Kendrick Lamar refuted Cenat’s claims, stating, “All the real ones know that it went hard!! Kendrick killed that sh*t, ” on social media platform X. Conversely, others questioned the validity of Cenat’s observations: “If that’s the case, why are a lot of people saying the same sh*t?”

A third fan highlighted the context of the event, suggesting that attendees were primarily there for the football game rather than solely for Lamar’s performance, stating, “This was not a crowd here to see Kendrick. It was a football game. Dot fans ain’t paying $1000 just to see him perform edited, shortened versions of songs they love.”

While it remains uncertain whether the background noise was indeed amplified during Lamar’s halftime show, it’s worth noting that the renowned artist achieved a significant milestone by setting a record for the most-watched Super Bowl halftime performance, amassing 133.5 million viewers.

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