It may be widely known that chickens are flightless, yet KFC has defied expectations by launching its own private jet service, ushering in an entirely new realm of marketing ingenuity. That’s correct—KFC is taking its delectable offerings to new heights, quite literally.
The creativity of KFC’s marketing team is certainly commendable. If you thought their antics were limited to Squid Game-themed burgers and quirky virtual pets styled after drumsticks, you clearly haven’t been following their innovative campaigns closely.
Previously, KFC New Zealand made headlines by introducing a unique “Gravy Train” that ferried fans with a thematic touch, featuring a Colonel Sanders impersonator at the helm. However, their latest endeavor is an even more audacious leap into the world of promotional transportation.
While we might have wished for a jet shaped like a drumstick, we’ll leave the aeronautics to the experts.
KFC Launches Zing Air for Super Rugby Fans
Named ‘Zing Air’ after their signature Zinger Burgers, this innovative venture offers a limited yet thrilling experience tailored for enthusiastic rugby fans. Similar to their previous Gravy Train initiative, Zing Air will transport a select number of winners to five spectacular Super Rugby matchups, including a much-anticipated semi-final event.
“Last year, we delivered fans to the game via the KFC Gravy Train, and now, with KFC Zing Air, we’ve cooked up a brand-new way for fans to get even closer to the action, both on the field and in the sky, ” states a KFC spokesperson.
For a chance to board KFC’s exclusive private jet, customers need to obtain a free boarding pass through eligible orders placed via the KFC app. Winners will be chosen via a lottery system, granting them a luxurious, all-expenses-paid trip to cheer on their local team at an away game.
This initiative has garnered enthusiasm not only from KFC but from the rugby community as well.“It’s always harder for a team to play away from home, ” remarked Auckland Blues CEO Andrew Hore.“This new initiative not only boosts attendance at rugby games, but it also ensures that when teams are facing opponents on the road, they’ll have the support of their biggest fans, thanks to KFC helping transport them to the game.”
As the next Super Rugby season approaches, we eagerly await to see how KFC plans to elevate fan experiences in future ventures.
Leave a Reply ▼