Kick Updates Gambling Policy to Combat Harmful Content on Its Platform

Kick Updates Gambling Policy to Enhance Streamer Safety

Kick, the emerging streaming platform, is making significant changes to its gambling policy as part of a broader initiative to reduce content considered “harmful and exploitative.”This new framework, set to roll out in early 2025, mandates that users can only stream gambling content from authorized sites.

New Safety Measures on Kick

As part of its commitment to enhancing user safety, Kick is revising various policies. An update released on November 26 outlined several adjustments, with additional changes anticipated in the upcoming year.

Improved Chat Features

One of the notable changes allows streamers to customize their chat settings to minimize disruptions caused by bot accounts. Streamers can now enable an option that restricts chatting privileges to viewers who have been registered on the platform for a specified duration.

Significant Restrictions on Gambling Content

The platform, which ranks gambling as its third largest content category following Just Chatting and IRL streams, is tightening its regulations. Starting February 1, 2025, streamers will be permitted to broadcast gambling content solely from websites that implement ID verification processes. This proactive measure aims to curtail the potential for underage audiences accessing inappropriate content.

An update on community safety. pic.twitter.com/GMsKJVEMX9

— Kick Support (@KickSupport) November 26, 2024

Impact on Streamers and Young Audiences

With the platform’s most popular streamers, such as xQc, regularly engaging in gambling activities, this policy shift is a critical step towards safeguarding young and impressionable viewers. Kick aims to ensure that all users interested in signing up for gambling platforms are of legal age, thus promoting responsible gaming practices.

The Evolution of Kick and Its Gambling Content

Since its launch, Kick has been closely associated with online gambling. Co-founders Bijan Tehrani and Ed Craven, known for their roles in Stake, enlisted Twitch’s most prominent gambling streamer, Trainwrecks, to steer the platform’s direction. The presence of well-known personalities like Adin Ross and xQc has further solidified gambling content as a substantial portion of its offerings.

In conclusion, Kick’s updated gambling policies reflect a growing awareness of the responsibility platforms have in protecting their user base, particularly younger audiences, from potentially harmful influences.

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