
Kim Soo-hyun, a prominent figure in the Hallyu wave, is currently embroiled in significant controversy following allegations of misconduct which have surfaced in recent weeks. The situation has escalated as new evidence and inconsistencies in his statements have raised serious questions about his actions.
Inconsistent Statements Erode Trust
Evidence emerged from text messages exchanged between 2016 and 2017, in which Kim Soo-hyun sent suggestive messages to Kim Sae-ron, who was just 17 at the time. Phrasings such as “When can I sleep while holding you?”and “Later, do it for me in person ♥”have sparked outrage among the public, leading to accusations of “grooming”—exploiting a minor for personal gain.

Initially, Kim denied any romantic involvement, later clarifying that “We didn’t date when she was a minor.”However, subsequent leaks have made this defense appear insufficient. Legal professionals highlight that while no legal actions can be pursued due to Kim Sae-ron’s untimely passing, the ethical implications have ignited public outrage.
Controversy Surrounds the Film “Real”
The fallout from these revelations also casts a shadow over Kim’s 2017 film “Real, ” co-starring the late Sulli. Questions have been raised regarding the consent processes for scenes featuring nudity, particularly those involving Sulli and Suzy’s noticeable tattoos. Originally directed by Lee Jung-sub, the project transitioned to Kim’s relative, Lee Sa-rang, which led to further scrutiny and criticism regarding the film’s overall quality.

Severe Financial Ramifications: Advertising Contracts and Disney+’s “Knock Off”
As the scandal unfolds, significant financial consequences are becoming apparent. Numerous brands have already severed ties with Kim, resulting in substantial penalty fees. Additionally, the future of Disney+’s upcoming series “Knock Off” is now in jeopardy. The production, which carries an estimated budget of 60 billion won, was forced to halt filming of its second season due to the ongoing backlash. If the project fails to move forward, the financial implications could be significant, threatening even the viability of a star of Kim Soo-hyun’s caliber.

In light of this escalating crisis, Kim Soo-hyun has scheduled a press conference for March 31, although it will not include a Q&A segment, limiting engagement with the media. This decision has drawn criticism, with many calling for greater transparency and accountability as serious allegations continue to surface.
The public and industry observers are keenly awaiting further developments, highlighting the urgent need for clarity and responsibility in addressing such grave accusations.
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