Kim Soo-hyun’s Film Sparks Outrage: The Exploitation and Hidden Trauma of Sulli in “Real”

Recent discussions have once again put the spotlight on Kim Soo-hyun and his involvement in the 2017 film “Real”. This former project has generated controversy, especially considering that it was produced by his stepfather, Lee Bu-hyung. The film’s promotional strategies are now under scrutiny due to the tragic experiences of the late actress Sulli, whose mental health reportedly suffered as a result of her participation.

Critique of the Film’s Promotional Approach

The promotional tactics for “Real” have raised eyebrows within online communities, particularly among fans of Sulli. Critics highlight that the marketing heavily showcased scenes featuring her nudity and intimate moments, leaning towards a sensationalized and exploitative narrative. Viral marketing strategies for the film have been criticized for prioritizing sexualized content rather than focusing on legitimate aspects of the film, such as the plot and Sulli’s acting performance.

Controversial promotional campaign for Real

A search for “Real Sulli” brings up numerous provocative images and articles, with scant attention paid to her artistic contribution or the film’s narrative. Critics argue that this type of marketing, which exploits an actress’s vulnerability as a means to attract attention, must be reevaluated, particularly in the context of the severe consequences experienced by Sulli. Her family has claimed that the relentless sexualization and media scrutiny contributed significantly to her mental health decline.

The Controversial Emergency Room Incident

The film debuted in June 2017, but the dubious promotion tactics reportedly commenced as early as November 2016, preceding the film’s release.

Compounding distressing issues, on November 24, 2016, Sulli was hospitalized due to a wrist injury. Initial reports indicated a severe injury with a 5-centimeter cut; however, subsequent coverage downplayed the incident, leading to speculation about its actual severity. Sulli later confided to those close to her that after filming “Real, ” she wished to leave the acting industry entirely, indicating a profound emotional impact from the experience.

Public Outcry and Online Backlash

The resurfacing of these troubling details has ignited a fierce backlash across online platforms, particularly on sites like theqoo. Users expressed their indignation not only towards the film’s production team but also over Sulli’s perceived exploitation for marketing gain. Comments reflected a deep disappointment at the industry’s treatment of Sulli during her career.

The movie was bad, but the marketing was even worse.
It’s upsetting that only Sulli’s personal life was highlighted, overshadowing the actual story.
Clips of Sulli’s intimate scenes circulated broadly online. She had openly expressed her discomfort with being visually objectified.
It’s shocking that Kim Soo-hyun did not even attend her memorial; does he consider female colleagues as mere objects?
The actions of Kim Soo-hyun and Director Lee Sa-rang are concerning to many.

Following the resurgence of the controversy regarding “Real”, Kim Soo-hyun’s agency issued a brief update acknowledging the situation. On March 28, Gold Medalist, the actor’s agency, informed iMBC Entertainment, stating, “We are in the process of confirming the situation.” However, the statement’s vague nature did little to alleviate public outrage.

As discussions surrounding Sulli’s mental health, the exploitation rope, and the film industry’s treatment of young actresses continue to gain traction, many are now urging for a more definitive response from both Kim Soo-hyun and the production team behind “Real.” The ongoing controversy remains a crucial topic as stakeholders are called to reflect on the ethical implications in the entertainment sector.

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