K-netizens Share Insights on Why Idols Create Challenge Videos

A discussion was sparked on Nate Pann by a user who posted a question titled, “What’s the point of idols doing challenge videos together…?” .

The user expressed their viewpoint, stating, “While I think idols can produce challenge videos within their own groups or even with other groups using their tracks, is it really necessary to create content with random audio from TikTok?” .

Original discussion can be found here: Nate Pann

Other netizens weighed in with their thoughts:

– I agree… it makes me wonder… Who are those challenges even for?

– It seems they are just building friendships with one another.

– Honestly, I don’t get those videos either. They must know it could backfire, so why do they continue?

– They appear to be simply showcasing their camaraderie. I doubt there’s more to it.

– Can we please have SM idols stop doing these challenges?

– You should check out the TikTok videos featuring Karina and Giselle; they’ve done a lot of similar challenges, haha! They just wanted to participate; no agency is forcing them.

– It’s amusing to see some people targeting Zico for this. He initiated the challenge concept to promote his song. Although Zico kickstarted it, idols have since taken it in a whole new direction.

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