Hyundai Card revealed the participants for the “2024 Hyundai Card Da Vinci Motel” on August 7th. This cultural extravaganza will bring together intellect and emotion with a range of activities including talks, performances, exhibitions, and busking. The event will showcase renowned figures from diverse disciplines such as art, academia, business, and technology.
As stated in the schedule, Min Hee-jin, the CEO of ADOR and known as a trailblazing producer in the K-pop industry, will be delivering a speech on September 27th. The duration of her talk will be approximately 100 minutes, starting at 9:00 PM and ending at 10:40 PM.
Min Hee-jin’s upcoming presentation has caught the interest of many, as her previous press conferences have caused quite a stir. On April 25th, she held an impromptu press conference to refute HYBE’s accusations of trying to take over ADOR. During the conference, Min Hee-jin provided multiple pieces of evidence, including her conversations with HYBE’s Chairman Bang Si-hyuk, and openly spoke to both the press and the general public.
The press conference, during which Min Hee-jin spoke for 2 hours using informal language and expressing her frustration without a prepared script, had a major impact. The aftermath of the event was massive, with her words becoming memes and making it one of the most widely discussed events of the first half of the year.
Despite the initial press conference, the dispute with HYBE persisted. Despite this, Min Hee-jin successfully retained her role as CEO of ADOR after the court granted her injunction against her termination.
On May 31st, she held another press conference where she appeared in a more positive mood and even suggested making amends with HYBE, successfully grabbing the attention of the public once again.
Despite her unorthodox approach, Min Hee-jin’s two press conferences on YouTube received an overwhelming number of views and were commended for their ability to sway public opinion.
Despite the ongoing legal dispute, it appears that Min Hee-jin’s conflict with HYBE will not be easily resolved. Nevertheless, by appearing on stage for this upcoming talk, Min Hee-jin remains steadfast in asserting herself.
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