Korean Netizens Respond To HYBE’s NFT Business Apologizing For Using SM Group RIIZE’s Portraits

A post on theqoo revealed an article discussing the joint company MOMENTICA between HYBE and Dunamu, which apologized for allegedly plagiarizing portraits of SM Entertainment’s boy group RIIZE. The post has garnered significant attention from netizens.

The article reported that MOMENTICA, a digital photocard exchange platform operated by the NFT company formed by HYBE and Dunamu, issued an apology following accusations of using portraits of singers from a different company without proper permission. MOMENTICA acknowledged the issue, stating that they were notified by SM about the unauthorized use of RIIZE portraits in a promotional post. They expressed regret for not consulting with SM beforehand and apologized to both the company and the fans who have been eagerly anticipating the service.

MOMENTICA has been primarily dedicated to promoting HYBE artists like SEVENTEEN, LE SSERAFIM, and Enhypen. However, it should be noted that RIIZE is a group under SM Entertainment, not HYBE. In addition, SM has clarified that there have been no discussions or plans for joint services or promotional posts with MOMENTICA.

The original post was shared on theqoo website.

Upon hearing the news, additional netizens shared their opinions.

“Can you believe what they did to RIIZE? It’s just not fairㅠㅠ”

– What is going on with HYBE lately?

Despite being a large corporation, HYBE has been in disarray in recent days. Isn’t HYBE known for prioritizing portrait rights? This is a crime.

– Kindly refrain from bothering RIIZE.

“What’s their issue?ㅋㅋㅋㅋWhy are they attempting to conduct business with children from a different company? It’s hilarious that they ended up getting caught in the back of their heads.”

Despite Min Hee-jin being a problem, the entire company is also problematicㅋㅋㅋ It is truly absurd that, despite being in the same industry, they have no regard for copyright laws. This company is truly terrible.

– Are they not crazy? Is HYBE not a gangster?