LE SSERAFIM Returns with “HOT”: A Mixed Comeback Experience
K-pop sensation LE SSERAFIM has once again graced the music scene with their latest mini album titled “HOT”. This release features a title track coupled with an engaging music video that perfectly aligns with the upbeat vibes of summer. Critics have commended the new E. P for its catchy melodies, highlighting its replay value, especially when compared to previous tracks. However, the journey has not been without its challenges.
Chart Performance: Fluctuating Trends
The new single faced a bumpy start on music rankings, securing no position on MelOn Top 100 on its first day post-release. However, by 9 AM KST on March 17, “HOT” managed to rise to #39 on MelOn, #15 on Bugs, #35 on Genie, and #50 on Flo. This fluctuation has sparked some concern among fans and industry observers.
Despite a promising start, by the afternoon, the track saw a drop of 20 positions on MelOn, although it showed signs of recovery the following day. It’s worth noting that LE SSERAFIM is in fierce competition with established artists like G-Dragon, Jennie of BLACKPINK, and IVE, which may influence their chart outcomes significantly.
International Reception and Spotify Performance
On the international stage, “HOT” made its debut at #175 on Spotify’s Global Chart, garnering over 1.4 million streams on its first day. However, it was unable to maintain its position on subsequent days, unable to compete with the performance of their previous single “Crazy”. In the U. S., the group seemingly remained ‘invisible’ on both Spotify and Apple Music charts, indicating a need for further international outreach.
Showcase and Audience Engagement
On the release date of “HOT”, LE SSERAFIM hosted a hybrid showcase that unfortunately witnessed a lackluster turnout, attracting only approximately 7, 000 live viewers. Conversely, their music video achieved over 23 million views within three days, and physical album sales surged in Japan, leading to sold-out statuses, showcasing their popularity in the region.
Korean Netizen Reactions
Overall, the feedback from Korean audiences about the new release has been mixed. Some notable reactions include:
- The quality of the songs is high, but the b-side tracks appear to be more favored than the title track.
- While those familiar with the group reacted positively, casual listeners remain unaware of their recent comeback.
- “Come Over” seems to resonate more with international audiences.
- The public-friendly nature of this comeback might lead to improved chart standings moving forward.
Vocal Improvements and Controversies
LE SSERAFIM has been striving to solidify their musical talents, particularly following controversies surrounding their live performance at the 2024 Coachella. This time around, fans noted enhancements in their vocal clarity and strength during promotional stages, indicating their dedication to improvement.
Overlooked by Other Headlines
The group’s return was marked by heavy investment in their concept, visuals, and contemporary musical style. However, these efforts were somewhat overshadowed by ongoing entertainment controversies, notably involving Kim Soo-hyun and his previous relationship with the late Kim Sae-ron.
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