KSI Criticized for Calling Out DanTDM Over Kai Cenat’s McDonald’s Partnership

KSI is facing criticism after once again calling out fellow YouTuber DanTDM, particularly after Twitch streamer Kai Cenat recently secured a deal to promote a new McDonald’s burger.

On September 17, the British YouTube sensation KSI collaborated with Logan Paul and MrBeast to launch Lunchly, a direct competitor to Lunchables that incorporates both Prime Hydration drinks and Feastables chocolate bars.

This product received immediate backlash, with both fans and fellow influencers expressing disdain towards the trio’s latest venture.

DanTDM emerged as one of the prominent critics, accusing KSI, Paul, and MrBeast of “selling crap to kids who don’t understand better than to trust those marketing to them.”

KSI quickly retaliated, claiming that Dan’s toy line “looked like crap” and contending that the criticism aimed at him was unjust compared to other content creators who have launched similar products in the past.

Looks like crap to me 👍🏾 https://t.co/7aWMGQrhwN pic.twitter.com/CwjBWYT7Lr

— ksi (@KSI) September 17, 2024

KSI has continued the feud, issuing another callout to Dan in a tweet on October 2, following the news about Twitch streamer Kai Cenat’s McDonald’s deal.

Cenat is currently promoting a new menu item from the popular fast food chain, the Chicken Big Mac, which KSI compared to Lunchly and other influencer brands in his tweet.

“DanTDM, where you at?” he asked in a quote retweet of the announcement — but fans were not in favor of his remark.

DanTDM, where you at? https://t.co/WUDDI09m9C

— ksi (@KSI) October 3, 2024

Comments included, “It’s been two weeks, just let it go,” and “This is just sad.”

“Brother, let it go man,” another fan urged. “You’re embarrassing yourself.”

“‘Where you at?’ Clearly still in your mind, rent-free,” yet another user pointed out.

“This is the lowest I’ve seen you go, man, wtf,” one lamented.

KSI isn’t the only member of the trio defending Lunchly; both MrBeast and Logan Paul have also stood firm against the criticism, backing the product amid accusations of deceptive marketing and health concerns.

We spoke with two registered dietitians about Lunchly, who criticized the YouTubers’ “heinous” marketing strategies, emphasizing that parents “shouldn’t trust” influencers with their children’s nutrition.

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