Rumble, a competitor of YouTube, has initiated legal action against Google and its parent company Alphabet, seeking $1 billion in compensation from the allegedly malevolent corporation.
Axios has reported exclusively that Rumble, a publicly traded and user-generated video platform, has filed a lawsuit against Google for allegedly owing them over $1 billion in lost ad revenue.
The second time Rumble has taken legal action against Google was in 2021, with the lawsuit being filed in the Northern District of California. This followed Rumble’s previous accusation of “self-preferencing”against the popular video platform.
In this instance, Rumble is accusing Google of hindering the success of their video-sharing platform as a competitor in the ad tech industry. Rumble claims that Google engaged in actions that violate established antitrust laws, resulting in the loss of billions in revenue. The complaint further alleges that Google engaged in anti-competitive practices.
“The complaint stated that Google takes advantage of considerable conflicts of interest that arise from its various roles in this market that operates electronically.”
Due to this, it has the ability to keep a significant portion of every advertising dollar that flows through the Ad Tech markets it dominates, revenue that should have rightfully gone to publishers such as Rumble and their content creators.
At the time of writing, Google has made no statement, but a judge has denied their motion to dismiss the case.
Rumble opened a second front with @googleAgainst evil, we go on offense.https://t.co/fHwNJZh3F0
— Chris Pavlovski (@chrispavlovski) May 13, 2024
Rumble’s CEO Chris Pavlovski announced on X (formerly known as Twitter) that the company had expanded their operations and formed a partnership with Google.
Pavlovski stated that they are taking an offensive approach against evil. Other users also expressed their backing for the platform’s legal action, with one individual tweeting, “It’s admirable to see companies confidently standing up against Google.”
The second person acknowledged, “I have never come across a Rumble video in Google search results.”They then asked Pavlovski to “create a functional search engine.”
In 2023, Rumble generated $81 million in revenue, the majority of which was from selling advertisements on its platform alongside user-generated content. The trial for Rumble’s legal case is set to take place in Oakland, California, in April.
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