LE Serafim Gains More Fans Despite Criticisms of Coachella Performance

On April 13, LE SSERAFIM made their first appearance at Coachella, one of the biggest music festivals in the world. Despite much anticipation, the group’s performance was met with disappointment and criticism for their lack of live singing abilities.

Specifically, Korean netizens are expressing their disappointment over a Korean artist’s lackluster performance on a global platform, as seen in their criticism of Le Sserafim’s Coachella performance.

Despite facing criticisms, Sakura, a member of LE SSERAFIM, recently published a lengthy message stating that their performance at Coachella was the best they have ever done. This statement has only further fueled the ongoing controversy.

Following a less than stellar showing at Coachella, LE SSERAFIM’s social media presence experienced a surge in activity. In particular, the band’s Instagram following increased by 40 thousand, while their Twitter account gained over 1.7 million new followers.

The Instagram account of LE SSERAFIM reached 8.9 million followers. This number by over 40 thousand followers in just 3 days

The group's X account reached 1.7 million followers — The group’s X account reached 1.7 million followers

Despite the controversies, the followers count of LE SSERAFIM’s SNS accounts keeps increasing daily

Significantly, there was also a noticeable increase in LE SSERAFIM’s influence on their TikTok account, with their follower count reaching over 10 million. This marked an increase of at least 34 thousand new followers.

LE SSERAFIM's TikTok reached 10 million followers — LE SSERAFIM’s TikTok reached 10 million followers

Despite controversies, the group’s growth and performance at Coachella show a clear correlation. This suggests that LE SSERAFIM’s reputation and social media presence have a positive impact and continue to improve.

Despite the potential growth that controversies may bring, it may not be sustainable for the HYBE girl group if they do not improve their singing skills.

LE SSERAFIM is scheduled to have another performance at Coachella on April 20th (KST). This could potentially serve as a chance for the 5 girls to showcase their talent and win back the love of their fans at home.

K14