LE SSERAFIM Criticized for Ridiculous Merch Prices: 39 Dollars For 1 Sticker?

In Melbourne, Australia, HYBE recently launched a pop-up shop featuring merchandise from LE SSERAFIM. Despite fans’ excitement to purchase official merch, the prices have been quite disappointing.

According to the pamphlets and price catalogs of the pop-up store, a basic T-shirt can be purchased for 169 Australian dollars (referred to as AUD, equivalent to approximately 115 USD). The store also offers jackets for a steep price of 795 AUD (approximately 500 USD), while even the smallest item, a sticker, is priced at 39 AUD (around 27 USD).

After viewing the exorbitantly priced items, online users have voiced their anger on social media, flooding comments that criticize both HYBE and LE SSERAFIM.

the more i look at this the crazier it gets like $119 for a LIGHTSTICK??? $39 FOR A STICKER????? https://t.co/5s3NwGpg27

— vivi the creator: 3 (@ILUVVlVl) April 21, 2024

Fans believe that it is reasonable for merchandise to be slightly expensive, but the cost of LE SSERAFIM’s merchandise is excessive, especially in comparison to that of other artists.

The information was provided by X via their Twitter account (@zzangmon), with additional confirmation from Krb.