LE SSERAFIM Named as First K-pop Girl Group for ‘MTV Push’ Monthly Campaign Artist

American music broadcaster MTV announced on June 3rd (local time) that LE SSERAFIM has been chosen as the featured artist for their “MTV Push”campaign in June.

“The “MTV Push”campaign is a worldwide initiative that chooses one artist each month and showcases them through performance videos, interviews, and digital content.”

MTV launched their new campaign by sharing performance videos of LE SSERAFIM’s “Easy”and “Smart”from their 3rd mini album on their official website and YouTube channel. The videos showcase the group’s dynamic choreography and effortless stage presence, captivating viewers.

LE SSERAIFM’s “MTV Push”content will be available on both MTV’s official social media channels and website. Additionally, it will be broadcasted worldwide on the MTV channel during the month of June.

In February, LE SSERAFIM’s 3rd mini album “Easy”was released and ranked No.8 on the US Billboard Main Album Chart. The album’s title song, also named “Easy,”debuted on the Billboard Main Single Chart ‘HOT 100’ at No.99.