Lee Seung-gi Initiates Legal Proceedings Against Misuse of His Image in Online Investment Scam

Lee Seung-gi, the multifaceted actor and singer, is taking a firm stand against an online investment platform that has improperly used his image to mislead potential customers.

On April 15, his agency, BPM Entertainment, released a resolute statement asserting that his portrait rights have been infringed upon.

The agency reports that the platform misrepresented Lee Seung-gi’s association by featuring his likeness in advertisements designed to convey an impression of authenticity and reliability. These ads encouraged potential users to engage with the platform via personal referrals, utilizing Lee’s image to falsely suggest his endorsement as a spokesperson.

BPM Entertainment has made it clear that Lee Seung-gi has no affiliation with the platform and condemned the exploitation of his image for misleading commercial gain. The agency stated, “We are pursuing all legal avenues, including filing lawsuits. This constitutes a severe violation of his rights, and we will not tolerate it.”

Actions taken by the agency include sending a certified legal notice to the platform’s operator and initiating both civil and criminal proceedings. They emphasized their commitment to safeguarding Lee Seung-gi’s rights and reputation against future infringements.

BPM Entertainment Statement

Hello, this is BPM Entertainment.

We have recently discovered that an online investment platform has unlawfully utilized Lee Seung-gi’s image in deceptive advertisements without our permission.

This website has been enticing potential investors with phrases such as “referrals from acquaintances” and “recruiting investors, ” while illegally suggesting that Lee Seung-gi endorses their services.

In light of this, we have issued a certified legal notice to the operators of the website and are actively pursuing both civil and criminal legal actions, including the initiation of a lawsuit.

It is critical to clarify that Lee Seung-gi has no ties whatsoever to the company in question. We urge the public to exercise caution against investment schemes that misuse his image without consent.

Our agency will take a strong stance against any unauthorized use of our artist’s likeness. We commit to relentless legal action to uphold Lee Seung-gi’s portrait rights and to protect the public from potential harm.

Thank you.

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