Lee Seung-gi’s Latest Investment: 9.4 Billion Won Land Purchase in Jangchung-dong

Biz Hankook reported that on May 23rd, Lee Seung-gi acquired a 618㎡ plot of land in Jangchung-dong, Jung-gu, Seoul for approximately 9.4 billion won.

The land was sold to Lee Seung-gi by Moon Hyuk-ki’s parents, Moon and Kang, who are the founder and former CEO of Jeju Beer. In order to secure the purchase, Shinhan Bank established a collateral security right with a maximum bond of 7.8 billion won. Lee Seung-gi’s loan for the purchase is estimated to be 6.5 billion won.

The solo agency established by singer Jang Bum-joon is located close to the property recently bought by Lee Seung-gi. On the opposite side of the street, construction is underway for a detached house belonging to the 4th generation owner of CJ Group.

Jangchung-dong has been a traditional village since the 1960s, with numerous families residing in the area for generations. The district’s real estate has been owned or currently owned by prominent companies such as CJ Group, Shilla Hotel, and Samsung. Recently, the Jangchung-dong business district has been undergoing transformations as it attracts the MZ Generation with its trendy cafes and brand stores. As a result, the district has been nicknamed “Hipchung-dong”. It is speculated that Lee Seung-gi’s purchase of land in the area was influenced by this change.

Despite already owning numerous real estate properties, Lee Seung-gi added to his collection in 2009 with the purchase of a new apartment in Samsung-dong for 2.6 billion won. The current value of the apartment has doubled to around 5 billion won. Recently, in 2021, he further expanded his portfolio by acquiring a luxurious house in Seongbuk-dong, known as a wealthy neighborhood, for 5.6 billion won.

In the midst of these changes, Lee Seung-gi’s life is also undergoing transformation. After resolving a dispute with his previous agency Hook Entertainment, he joined Big Planet Made, which was founded by MC Mong. However, he has recently faced severe backlash as the court overturned the verdict on his father-in-law’s stock manipulation case.