Lee Yeon-hee, Kim Woo-bin, Lisa, and Yoo Hae-jin: New Celebrity Neighbors

Lee Yeon-hee Acquires New Home in Seongbuk-dong

On October 10, it was officially announced that actress Lee Yeon-hee purchased a single-family home in the upscale neighborhood of Seongbuk-dong, located in Seongbuk-gu, Seoul, for a substantial price of 3.4 billion won in July 2023. Prior to settling the final payment for the property, Lee secured a preliminary registration of her right to claim ownership transfer, a standard practice designed to safeguard against potential double-selling.

Details of the Property

Official registry records reveal that Lee Yeon-hee and her husband jointly acquired the residence at the beginning of July 2023. The home comprises one basement level along with two additional floors above ground. As the final payment remains pending, the property is currently protected under a right-to-claim reservation, preventing the sellers from executing further transactions on the house until the payment is complete.

Specifications and Trends

The newly acquired property spans an area of 354㎡ (approximately 107 pyeong) with a total floor area of about 298㎡ (around 90 pyeong), translating to a purchase cost of around 31.75 million won per 3.3㎡. Recent real estate transactions in the vicinity indicate that a comparable property sold for approximately 31.03 million won per 3.3㎡ in September. Furthermore, a nearby vacant lot of 1,822㎡ (approximately 552 pyeong) is currently listed for sale at 24.1 million won per 3.3㎡.

A Neighborhood of Privacy and Luxury

Seongbuk-dong is renowned for its serene environment, reduced foot traffic, and high security, attracting numerous celebrities and business elite who prioritize their privacy. Nestled against the backdrop of Bukhansan mountains while offering views of Namsan, Seongbuk-dong ranks among the top three affluent neighborhoods in northern Seoul, alongside Pyeongchang-dong in Jongno-gu and Hannam-dong in Yongsan-gu.

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Celebrity Neighbors and Real Estate Developments

This area is home to various high-profile individuals, including actor Kim Woo-bin and the celebrity couple Bae Yong-joon and Park Soo-jin, as well as singers Lee Seung-gi and Lee Seung-chul. Notably, BLACKPINK’s Lisa made headlines in 2022 by purchasing a mansion in Seongbuk-dong for 7.5 billion won, having previously belonged to Jang Seon-yoon, the granddaughter of the late Shin Kyuk-ho, former Honorary Chairman of the Lotte Group. Additionally, Yoo Hae-jin purchased a property in Seongbuk-dong for 4.5 billion won late last year, and rapper Beenzino acquired a two-story home in the same neighborhood for 4.5 billion won as well.