Logan Paul, a popular YouTuber, has created a special flavor of his Prime Hydration sports drink for Saint West, who had sent him a mail with a unique suggestion.
As of November 2023, Prime Hydration, the brand created by Logan Paul and KSI, has gained immense popularity among consumers, with sales surpassing 1 billion bottles.
The brand has a reputation for frequently introducing new flavors… however, one of its recent releases is exclusively accessible to a limited group of individuals.
In March 2023, Kim Kardashian, a well-known reality TV personality, attended a Europa League match between Arsenal and Sporting CP with her son, Saint. During the event, she displayed a collection of Prime Hydration products.
Kim Kardashian bought a bunch of Prime and needs help pic.twitter.com/0wEXV2Cbxd
— dexerto (@dexerto) March 16, 2023
Naturally, Logan Paul acknowledged her post and expressed his gratitude during an episode of his IMPAULSIVE podcast shortly thereafter. However, their interaction did not end there.
Unexpectedly, Saint West, one of the children of Kim and rapper Kanye West, sent Logan a letter containing multiple concepts for fresh Prime flavors and bottle designs.
Despite acknowledging that the majority of them were unrealistic, Logan found himself drawn to one of Saint’s designs – a bubblegum-flavored Prime in pink and blue, featuring a picture of himself making a game-winning shot at a basketball game.
Lowkey jeenyuhs 🍬 @KimKardashian @PrimeHydrate #SaintWest pic.twitter.com/R403JyUKfH
— Logan Paul (@LoganPaul) August 8, 2024
On July 8, 2024, Logan made Saint’s idea come to life by sending the Kardashian family a unique and exclusive case of the bubblegum-flavored beverage. This was documented in a video posted on Twitter/X.
While it remains uncertain whether Logan and KSI will make this flavor available to the general public as a regular offering from Prime, it currently remains exclusive to the Kardashians.
Recently, Prime has been in the news again as the brand faces a $68 million lawsuit for allegedly breaching a contract with Refresco Beverages. This news is just the most recent development for the company.
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