YouTube sensation Logan Paul is hitting back against critics of his ‘Lunchly’ collaboration with fellow influencer MrBeast after negative reactions erupted on social media.
On September 16, YouTubers Logan Paul and KSI announced a significant partnership between their beverage brand, Prime Hydration, and MrBeast’s Feastables chocolate bars.
The outcome? Lunchly, a direct competitor to Lunchables, offering packed lunch kits that are available in stores and primarily aimed at students and schoolchildren.
However, the immediate reaction from online users was far from favorable. Both fans and fellow content creators voiced their disapproval, with notable figures like xQc labeling the product “cancer.”
YouTuber DanDTM was particularly vocal, tweeting: “What happened to YouTubers, man? I can’t not say anything anymore. This is selling stuff for the sake of making money, simple. How does this benefit their fans?”
He added, “This is selling junk to kids who don’t know any better than to trust the people who are selling it to them.”
The following day, Paul responded to DanDTM in a sharp quote-retweet.
“I’ll tell you what happened to YouTubers,” he wrote. “We’ve dedicated our lives to creating content and building our brands. Now, we want to build businesses.”
“You didn’t say anything when Lunchables faced bans for allegedly containing LEAD, but now that we’re creating a better version, you’re upset? Then don’t eat it.”
I’ll tell you what happened to YouTubers We spent our lives creating content and building our brands Now we want to build businesses You don’t say anything when Lunchables faces bans for allegedly containing LEAD but when we create a better version, you’re upset? Then don’t… https://t.co/m4NQ067Ma1
— Logan Paul (@LoganPaul) September 17, 2024
Additionally, Paul rebuffed Dr. Brian Sutterer, a YouTuber and sports medicine specialist who criticized Prime Hydration’s electrolytes.
“Sodium getting rebranded as ‘electrolytes’ will be taught in marketing textbooks one day,” Sutterer commented.
Paul countered, “Crazy how even a ‘sports medicine doctor’ can’t distinguish between Sodium and Potassium. The referenced 400mg of Electrolytes is the potassium in PRIME, you idiot.”
Crazy how even a “sports medicine doctor” can’t tell the difference between Sodium and Potassium The referenced 400mg of Electrolytes is the potassium in PRIME you idiot https://t.co/h0PyfuKiRh
— Logan Paul (@LoganPaul) September 17, 2024
While this is not Paul’s first encounter with critical viewers, it marks another instance of dissatisfaction surrounding his Prime Hydration brand. In fact, the company is currently dealing with multiple lawsuits from the US Olympic Committee and their own bottler, with damages potentially reaching tens of millions of dollars.
Regarding Paul’s comments on lead levels in Lunchables, he is not entirely off-base. A Consumer Reports investigation revealed that “five of 12 tested products would expose someone to 50% or more of California’s maximum allowable amount of lead,” according to CBS News reports.
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