Ludwig’s Offbrand Closes Events Division One Year Post-Expansion

In September 2022, renowned streamer Ludwig launched his creative agency, Offbrand, aimed at supporting content creators in executing their events, as he began to contemplate his eventual retirement.

Over the past two years, Offbrand has made significant strides, bringing on notable figures like Jerma and PirateSoftware. This expansion led to the establishment of Offbrand Games and Offbrand Productions, a games publishing and event production segment, respectively.

Offbrand Games

The landscape changed dramatically when, on December 13, 2024, Offbrand announced through a tweet the abrupt closure of its events production division, leaving many fans surprised.

Offbrand’s Unexpected Closure of Events Division

In their announcement, Offbrand reflected, “When we started Offbrand, our plan was to help creators bring their ideas to life. For many creators, we did that, and we’re proud of everything we helped create.”

However, the statement continued, “Our team worked tirelessly and produced outstanding content, but we were unable to maintain a sustainable events business. Consequently, we’ve made the tough decision to cease operations in that area.”

Despite this setback, Offbrand reaffirmed its commitment to Offbrand Games, stating that Ludwig would still host live events through Mogul Moves.

pic.twitter.com/0ECjqcBxa0

— offbrand (@offbrand_studio) December 14, 2024

In a follow-up tweet, Offbrand encouraged potential employers to consider hiring their former production team, sharing a spreadsheet of the affected employees who can help bring creative projects to fruition.

This announcement has elicited a variety of reactions from the community, particularly regarding the future of major creators involved in Offbrand Productions, including Jerma, who became the Chief Creative Officer in the summer of 2023.

Notably, this decision follows Offbrand’s transformation into a worker cooperative just six months earlier, granting employees equal ownership and a voice in the company’s operations.

As of the latest updates, neither Jerma nor Ludwig have publicly commented on this significant change via their social media channels.

This development also coincides with Ludwig’s exit from an exclusive three-year contract with YouTube, which concluded on November 30, 2024. To mark his return as a free agent, he hosted a special League of Legends event on Twitch alongside fellow streamer CDawgVA.

While Ludwig explores his broadcasting options for the future, he has expressed his desire to find the best fit for both himself and his audience, engaging in a period of experimentation.

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