Major Setbacks in ILLIT’s Latest Comeback

A recent piece titled “ILLIT’s latest comeback has truly failed” on Nate Pann has sparked considerable discussion. The writer pointed out that ILLIT is currently positioned at 71 on prominent Korean music charts and has failed to make a mark on popular Japanese applications or Spotify. Reports suggest that the group has completely fallen off the Spotify charts across all nations, while their promotional stints in China have been humorously described by fans as a fiasco.

Following their previous release, “Magnetic,” which was anticipated to elevate their status, ILLIT was unable to harness that potential, despite having two Japanese members. Their inability to break into the Japanese market has resulted in widespread disappointment among fans.

The situation is further complicated by a statement from a PR representative at HYBE, who labeled ILLIT as the “Top of the 5th generation girl group” in their promotional content. In light of the lackluster performance, fans are urging a reevaluation of this assertion. One user remarked on the irony of a different artist altering their narrative after struggling in Japan, while ILLIT continues to claim their elite status despite unfavorable rankings.

Here are some remarks from netizens:

Can there really be a leading group of the 5th generation if they can’t even stay on the charts? With 4th generation acts like aespa, IVE, and NewJeans thriving, who made this determination that ILLIT represents the 5th generation? ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ
Top-tier groups don’t produce this kind of content in their albums. This inflated self-image is incredibly frustrating.
It’s amusing that this girl group was developed by individuals who can’t even launch an album without Min Hee-jin ㅋㅋㅋ. They were caught imitating others yet still believed they could succeed. Honestly, bringing in someone from a successful gaming background to handle entertainment seems illogical, especially when attempting to regroup people who have previously failed in gaming ventures and think they can thrive in the ever-evolving entertainment field. That’s some serious cognitive dissonance.
Even the trolls in that community are starting to pin the blame on aespa, likely out of embarrassment over ILLIT’s disappointment. Instead of scrutinizing aespa, they should focus on ILLIT, which has made no significant impact nationwide. How disheartening!
Even after such failures, boldly calling themselves the “top of the 5th generation” is just absurdly ridiculous. Don’t they feel a twinge of embarrassment?

Source: Pann Nate

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