MAMA Updates 2023 Judging Criteria for “Album of the Year” – Comprehensive Evaluation Beyond Sales

CJ ENM has revealed exciting developments for the upcoming “2024 MAMA AWARDS,” which will highlight artists and industry figures who have achieved significant milestones despite ongoing challenges driven by their passion. This prestigious global K-pop ceremony has continuously adapted to reflect the dynamic evolution of Korea’s music landscape, with a goal to offer a unique viewpoint that aligns with K-pop’s international prominence and appeal.

Notably, the evaluation criteria will be refined to assess K-pop’s competitiveness on a global scale. This includes a focus on remarkable performances, innovative music, top-notch music videos and albums, as well as visually captivating elements that enthrall fans worldwide. For instance, the coveted “Album of the Year” award will expand its metrics beyond mere sales. It will now encompass a holistic view, considering aspects such as planning, music quality, artistic presentation, overall completeness, visuals, and cultural impact.

A spokesperson from CJ ENM stated, “As an awards ceremony that has been shaped by K-pop fans globally, we are committed to amplifying the voices of those who cherish this genre. We will acknowledge the exceptional contributions of artists and professionals who have influenced K-pop’s trends throughout the year. In an age of rapid technological advancement, we aspire to redefine the significance of K-pop albums and evaluate K-pop’s global competitiveness as an all-encompassing art form.”

However, it should be noted that concerns have been raised regarding the fairness of awards shows. Comments like, “It’s not just Mnet; all award ceremonies are similar… they should eliminate the voting system,” reflect skepticism. Others have remarked, “Basing rankings solely on sales is flawed; people have pointed out the irregularities in album sales figures in our country,” and “How will they measure ‘completeness, visuals and influence’? Ultimately, it seems they’ll decide the winners according to their preferences, all while claiming it’s objective.”

Source: theqoo

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