Marques Brownlee Acknowledges Mistakes in Panels App & Overhauls Monetization Strategy

Marques Brownlee’s wallpaper application, Panels, has created a stir among its user base due to the monetization of several in-app features, despite it primarily serving as a tool for changing phone wallpapers.

In light of this backlash, he has committed to transforming it into a significantly improved free app while reducing fees for premium content. Brownlee recognized that a wallpaper app operates within a niche market, especially with most modern smartphones allowing users to customize their wallpaper easily.

This aspect was a central criticism during the initial launch of the Panels application, as many users questioned the need to pay for wallpapers.

Brownlee clarified that his intention was to develop an application that would enable users to financially support the artists responsible for the wallpapers. However, he admitted that the free version of Panels failed to meet his expectations.

“I misjudged how this would come across; my communication fell short. This app should be free and should offer a fantastic experience for most users. I completely missed the mark on this,” he stated in his response video.

“The feedback was justified. If I were to review my own app, my assessment would not be favorable.”

https://www.youtube.com/watch?v=65ciAONXv0M

Let's Talk About Panels (https://www.youtube.com/watch?v=65ciAONXv0M)

MKBHD reassured users that all ads in the wallpaper feed would be eliminated, ensuring a clean browsing experience. Users can also access full-resolution wallpapers by watching a brief ad, which he mentioned aims to “cover server costs and compensate artists.”

While a subscription option remains, the pricing has seen significant reductions. The service now costs just two dollars monthly, lowering the annual fee to $24 for an ad-free experience.

Additionally, there is another subscription tier priced at $12 per month that unlocks all paid collections and future wallpaper offerings. A discounted plan is available for $50 annually, granting access to the Panels + subscription at the lower price point.

Feedback from fans has largely been positive regarding Brownlee’s direct approach to the controversy and his commitment to implementing changes.

“‘If you’re going to dish it out, you’ve got to be able to take it too.’ Absolutely right; I expected no less from Marques and his team. Moving forward,” remarked one YouTube user.

“He owned up to the mistake without excuses and addressed the concerns brought forth by users. This is how to handle controversy,” commended another commenter.

Furthermore, he mentioned that he has several bug fixes and fresh content updates in the pipeline for the app, with plans for continuous support into the future.

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