MatPat Launches New Clothing Brand Featuring FNAF, Dune, & More

The iconic Theorist brand by MatPat has recently unveiled a new clothing line called Lumen, which includes a Five Nights at Freddy’s Jacket.

MatPat’s channels, including Game Theory and Style Theory, have been the source of some of the most iconic videos on YouTube, attracting tens of millions of subscribers.

Despite retiring from YouTube in January 2024, it seems that MatPat and his wife are still actively creating and building new projects.

On April 25, 2024, MatPat introduced Lumen, a fresh apparel brand showcasing a variety of exclusive designs and also featuring licensed products from popular franchises such as FNAF and Dune.

It is logical for MatPat’s clothing brand to include something related to the Five Nights at Freddy’s franchise, considering his fondness for it.

The brand has expanded its collection with pastel-colored items for the Summer season, which were featured at the MatPat’s Creators in Fashion show in California, in addition to their existing licensed products.

In a statement, Amy Roberts, Creative Director of Style Theory, provided a description of the new brand.

The speaker explained that Lumen was created by and for individuals who are passionate about online fandoms. It serves as a physical representation of Theorist, a community of fans and creators who share a love for delving into the science, mysteries, and myths surrounding various topics such as fashion, games, and brands.

You can explore all that Lumen has to offer on its website at https://lumenofficial.com/.