McDonald’s Shares Customer Impact on the 2025 Return of the Snack Wrap

McDonald’s has officially announced the eagerly anticipated return of its beloved Snack Wraps to the US market. According to the company’s Senior Marketing Director, Guillaume Huin, the resurgence of this popular item can be largely attributed to the persistent advocacy from fans on social media platforms, particularly Twitter/X.

Since the discontinuation of Snack Wraps in 2016, a dedicated fan base has taken to various social media channels, expressing their desire for the product’s comeback. Now, more than eight years later, McDonald’s has confirmed that this wish is finally becoming a reality. In a tweet, McDonald’s teased the launch date, stating, “snack wraps xx.xx.2025.”

snack wraps xx.xx.2025

— McDonald’s (@McDonalds) December 5, 2024

Social Media’s Role in Marketing Decisions

Following the announcement, Huin elaborated on how the collective voices of Snack Wrap enthusiasts played a pivotal role in the company’s decision-making process. He emphasized the significance of consumer feedback, stating, “If you ever wonder if your posts here matter… you made it happen.” He highlighted that petitions and requests for Snack Wraps were prominent in their internal discussions and presentations.

If you ever wonder if your posts here matter, if they have an impact, if we even care… you and your countless posts and requests made it happen. They were in all our meetings, all our discussions…

— Guillaume Huin (@HuinGuillaume) December 5, 2024

In another tweet, Huin indicated that Snack Wraps were, by far, the most frequently requested item in McDonald’s history. He remarked, “Twitter, and now X, had a gigantic impact on the return of the Snack Wraps.” His comments reflect the changing landscape of consumer-company interactions, underscoring the power of social media as a tool for influence.

Twitter, and now X, had a gigantic impact on the return of the Snack Wraps. Snack wraps were, BY FAR, our most requested items… There’s no better gift for a company than the one to just make people happy.

— Guillaume Huin (@HuinGuillaume) December 5, 2024

What to Expect from the New Snack Wraps

McDonald’s initially confirmed the return of Snack Wraps in December 2023, but it’s important to note that these won’t be the same as those previously offered in 2016. The chain has evolved its menu, and as a result, the new Snack Wraps will be based on the latest McCrispy platform, utilizing the current chicken varieties that are available in their other offerings.

The upcoming introduction of Snack Wraps exemplifies how consumer engagement through social media can influence corporate decisions, creating a significant impact on product offerings. As the launch approaches, fans eagerly await the chance to indulge in a nostalgic treat once more.

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