The connection between ADOR CEO Min Hee Jin and Source Music, a subsidiary label of HYBE, has sparked further debate among K-pop enthusiasts.
The roots of this dispute can be traced back to recent occurrences related to GFRIEND’s choice of not renewing their contracts with Source Music.
Timeline of Events: From Auditions to GFRIEND Not Renewing Contracts
In 2021, Min Hee Jin and Bang Si Hyuk revealed their plans to form a new girl group under a new label, in collaboration with Source Music.
[ 📰 #ARTICLE ]Since joining Big Hit, CBO Min Hee-jin has been in charge of creative directing of the labels under Big Hit excluding Big Hit and she also led the launch of a new girl group aiming to debut in 2021 by collaborating with Source Music.https://t.co/D4aAyWoxGs pic.twitter.com/5PD3RZqta2
— Plus Updates 🔎 (@plus_updates) January 8, 2021
According to reports, the label incurred costs and utilized resources during the audition process for this group, which also featured current NewJeans member Minji, who had previously trained under Source.
After the auditions, it was discovered that the chosen members went on to form a group called NewJeans and started receiving training from ADOR.
During the transition, certain employees were transferred from Source to the new company and the financial resources were split between the two entities. As a result, the planned debut of the group under Source was canceled, causing financial difficulties for the company.
As a result, GFRIEND made the decision not to extend their contracts with Source Music, which was in line with the financial difficulties the company was facing.
Speculations and Anger Over Alleged Impact on GFRIEND: Fan Backlash
The dissemination of this timeline on the internet elicited strong responses from fans around the world.
Despite numerous speculations, it is believed that the disbandment of GFRIEND was ultimately due to the resource allocation between Source Music and ADOR, as well as the cancellation of the planned debut group under Source. These factors are thought to have played a significant role in the members’ decision to not renew their contracts.
so gfriend disbanded bc of ador and they were all jumping lsfm for no reason pic.twitter.com/srkMLyGqjF
— ★🇵🇸 (@chaesmart) April 23, 2024
ador caused gfriend to disband but lsf got all the lashings for two years holy shit min heejin open the fucking door! pic.twitter.com/o6MAJUAGKp
— coco 𐙚⊹ ࣪ YAS DAY (@fimtannies) April 23, 2024
Despite the lack of direct evidence connecting Min Hee Jin’s actions to GFRIEND’s disbandment, fans have expressed their outrage and disappointment towards what they believe to be mismanagement and financial difficulties within Source Music.
The intense debates surrounding this speculation have sparked inquiries regarding the future of Source and its partnerships with ADOR.
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