Min Hee-jin Promotes NewJeans’s New MV On Social Media Amid Conflict With HYBE

Early on April 27th, Min Hee-jin shared NewJeans’s latest song “Bubble Gum”music video on her Instagram without including a caption. The post quickly gained traction and has already surpassed 40,000 likes.

Despite the ongoing conflict between CEO Min Hee-jin of label ADOR and HYBE, NewJeans released their new song as scheduled. This caused netizens to become even more curious about the group amidst the intense issue within the company.

On the 22nd, HYBE performed an immediate review of ADOR after suspecting that CEO Min Hee-jin and vice-CEO A were attempting to gain control of the company’s management rights.

On the 25th, HYBE managed to obtain evidence during the audit and proceeded to file a complaint against ADOR executives, including Min Hee-jin, at the Seoul Yongsan Police Station for breach of trust.

On that same day, Min Hee-jin held an impromptu press conference to deny the accusations. She stated that HYBE had not followed through on their promise and had postponed NewJeans’s debut in order to debut LE SSERAFIM first.