In a recent press conference, Min Hee Jin, CEO of ADOR, shared surprising information about her interactions with HYBE founder Bang Si Hyuk. She revealed text messages that implied Bang Si Hyuk’s competitive nature, specifically his request to “overpower”SM Entertainment’s girl group aespa.
In a conversation, Bang Si Hyuk jokingly asked, “You’re capable of taking down aespa, right?”and Min Hee Jin responded with laughter. This interaction has caused speculation within the industry, with some interpreting it as unprofessional and suggesting a competitive dynamic.
Controversy Surrounding aespa Rivalry: Alleged Request Made by Bang Si Hyuk
The revealed messages also reveal that Bang Si Hyuk asked Min Hee Jin to prioritize her collaboration with HYBE instead of her work with SM Entertainment. He proposed the idea of a new entity called “Min Hee Jin World,”which appeared to promote competition rather than cooperation.
Moreover, due to a delay in the debut of NewJeans, originally planned under HYBE’s subsidiary Source Music, Min Hee Jin ultimately redirected the debut to her own label, ADOR. This choice was made in response to apparent dissatisfaction with HYBE’s management of debut timelines.
Min Hee Jin Addresses Denial of GFriend’s Disbandment
Despite GFriend’s sudden disbandment and contract termination with Source Music, speculation arose about the involvement of Min Hee Jin and ADOR in the decision. However, Min Hee Jin strongly refuted any connection, stating that the decision was based on poor audition results and branding issues within Source Music.
Min Hee Jin responded to the accusations, stating, “I am unsure of why I am being accused of causing the disbandment. I had no involvement in it. My main focus was solely on my own job.”She further explained the difficulties encountered during the auditions and reiterated her dedication to nurturing talent.
As the public continues to debate these revelations, the K-pop industry eagerly anticipates any updates on the relationship between Min Hee Jin, Bang Si Hyuk, and the future collaborations of HYBE.
During a press conference, ADOR CEO Min Hee Jin revealed that HYBE founder Bang Si Hyuk had asked her to “crush aespa.”
Amidst a dispute between HYBE Labels and ADOR, HYBE has accused ADOR of trying to gain full control and releasing confidential documents, leading to this disclosure.
In an effort to defend herself, Min Hee Jin shared screenshots of her conversation with Bang Si Hyuk. In these messages, he had suggested that she could “crush aespa”and had also encouraged her to let go of her past with SM Entertainment. This new information only adds more intensity to the current dispute between the two companies.
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