In celebration of NewJeans’ two-year debut anniversary, Min Hee Jin, CEO of ADOR and former creative head of SM Entertainment, shared a collection of candid snapshots of the group members on her personal Instagram account.
Min Hee Jin gained recognition for her significant impact on K-pop aesthetics through her posts, which provided a refreshing contrast to the polished images usually associated with idol groups.
The images, posted on her account @min.hee.jin, showcased the NewJeans members in a relaxed setting, dressed in casual clothing and appearing with natural, makeup-free looks.
The pictures showcased the members participating in lighthearted and silly poses, exuding a genuine sense of close friendship and happiness.
Along with the informal photographs, there was also a separate post featuring a festive cake decorated with the phrase “Happy Birthday,”commemorating the significant event.
Min Hee Jin’s action coincides with ongoing legal conflicts between her and HYBE Corporation, the parent company of Big Hit Entertainment.
BELIFT LAB anuncia que tomará medidas legais adicionais contra Min Hee Jin:”A liminar provisória visava impedir a HYBE de exercer seus direitos de voto na assembleia geral de acionistas e não se trata de plágio. Não deve ser distorcido como se a CEO Min tivesse vencido o caso.… pic.twitter.com/JvxllznOtg
— Never Pause the MV (@npomvtt) June 10, 2024
Earlier this month, she was the subject of the initial defendant investigation for alleged breach of trust charges brought by HYBE, after her departure from the company last year.
Despite the legal tensions, Min Hee Jin’s bond with the NewJeans members remains strong, as shown by her heartfelt celebration of their accomplishments.
Ever since their debut, NewJeans has gained a devoted fanbase in the K-pop industry, thanks to their distinct combination of music and trendy image.
Min Hee Jin’s collaboration with the group has played a crucial role in shaping their visual identity and guiding their artistic direction.
Despite the differences between them, NewJeans and Min Hee Jin received an outpouring of support and admiration on social media. Fans and followers praised the CEO for her commitment to developing talent and her continued impact on the industry.
How Min Hee Jin organize her time in a day:8 hours of working4 hours of her personal routine including sleeping 12 hours on Instagram sharing posts of Bunnies that tagged her and NewJeans pic.twitter.com/Q7qfARnU5d
— NewJeans Fund Vietnam (@iseauseamee) July 7, 2024
I honestly appreciate her doing this for fans cause they probably go crazy and feel good when they see MHJ sharing their posts. Not even complaining cause I get to see how creative BUNNIES are around the world and assures me that there’s so many of us who supports NewJeans. pic.twitter.com/GGDxDuzNtg
— 🅲 (@cakejuicebread_) July 7, 2024
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