Mixed Reactions to BLACKPINK’s Rosé’s Latest Endorsement Deal

BLACKPINK’s Rosé Signs on as Model for Popular Fried Chicken Brand bhc

On December 10, it was officially revealed that Rosé from BLACKPINK has become the face of Korea’s renowned fried chicken chain, “bhc.”Joining her are actor Hwang Jung-min and tennis sensation Shin Yu-bin, marking a significant collaboration for the beloved fast-food brand.

As reported by IT Chosun, Rosé is nearing the completion of her contract with bhc, where she is expected to play a vital role in crafting innovative menu items and driving global marketing strategies for the brand. This partnership highlights Rosé’s influential status not just in the music industry but also in the culinary arena.

Netizens Share Mixed Reactions

The announcement has stirred a variety of responses from netizens across social media platforms. While many fans celebrate her as an ideal choice given her “foodie”reputation within BLACKPINK, others contend that her glamorous persona may not align with the fried chicken brand’s image.

Despite the criticisms, a majority of users agree that Rosé’s global appeal, especially after the tremendous success of “APT,”is a significant factor in her selection. This suggests that her association with bhc may open new avenues for the brand to connect with international audiences, regardless of perceived brand-image compatibility.

User Comments Reflect Diverse Opinions

Here is a selection of comments from online users regarding Rosé’s new endorsement role:

She doesn’t exactly match the brand…
For a fried chicken model, she looks like she never eats this dish, like, ever.
It was clearly stated that the brand chose her for global marketing, and she’s the ideal pick to target an international audience. Plus, she’s a reputed foodie.
From what I know, Rosé enjoys a variety of foods, including chicken. Why do people think she doesn’t eat fried chicken?
I get the brand’s reasoning for picking Rosé, but it might not be the best fit.

For further details, refer to the sources: theqoo and IT Chosun.

Additional visuals and updates can be found in this source.