“KBS’s newest weekly drama, “Scandal,”has received a lot of attention since its premiere due to the highly anticipated return of actress Han Chae-young, also known as Korea’s Barbie Doll.”
The initial episode was broadcasted on June 17 in the evening, but it did not attain desirable outcomes. In particular, it garnered the lowest viewership ratings for a KBS daily drama in the past four years.
Despite high expectations, “Scandal”premiered with a rating of 7.2%, according to Nielsen Korea, which was 0.8% lower than the debut rating of its predecessor, “The Two Sisters.”Throughout its broadcast, “The Two Sisters”was considered a disappointment for KBS as it never exceeded 10% in ratings. Unfortunately, “Scandal”did not have a strong start either, failing to surpass its predecessor and living up to the network’s hopes of being a “savior.”
“Not only did “Scandal”fail to surpass “The Two Sisters,”but its initial rating was also lower than any of the KBS daily dramas from the past four years. The opening ratings for KBS daily dramas from 2020 to 2024 were as follows: “Scandal”(7.2%), “The Two Sisters”(8%), “The Elegant Empire”(9.4%), “Woman in a Veil”(10.4%), “Vengeance of the Bride”(12.8%), “Gold Mask”(11.5%), “Red Shoes”(12.8%), “Miss Monte-Cristo”(14.6%), “Man in a Veil”(10.4%),
The statistics reveal a dire situation for KBS daily dramas. The current trend in Korea appears to reject the over-the-top and housewife-centric scripts, which have been deemed “hopeless.”This was evident in the case of “Scandal,”which adhered to this formula and encountered a major setback right from its debut episode. Despite the intense drama in the first episode, it failed to captivate the audience.
Listed below are a few remarks from online users:
- The acting of both lead actresses is rigid, and the script is disorganized.
- Despite struggling to complete “The Two Sisters,”I am now faced with an even more dreadful drama.
- The network should consider producing 16-episode miniseries like its competitors instead of long dramas, as the latter is considered outdated and reflects poorly on KBS.
- Despite the presence of attractive actors and stunning scenery, the first episode failed to leave a lasting impression, thus justifying its low rating.
Despite it only being the first episode, Han Chae-young’s acting has received harsh criticism from viewers. Despite her nickname as Korea’s Barbie and her age, she maintains a doll-like appearance and stiff acting.
In the K-drama, Moon Jeong-in takes on the role of CEO at Jeongin Entertainment. She is portrayed as a highly ambitious character who goes to great lengths to acquire her husband’s wealth. However, in the first episode, she meets an unfortunate end, leaving viewers wondering about the direction of the series.
K14 and KBS are the sources.
Leave a Reply