The ongoing legal battle surrounding MrBeast Burger has brought to light documents detailing the YouTuber’s intentions to launch a beverage company.
In August 2023, it was announced that Jimmy ‘MrBeast’ Donaldson had filed a lawsuit against the company in charge of overseeing his fast food chain, ‘MrBeast Burger’, citing concerns over the “disgusting”quality of the food.
Just weeks later, he received a counter-suit which revealed some of Donaldson’s future plans to expand his brand with new products in June 2024.
According to Business Insider, MrBeast’s future plans include the launch of his own beverage brand and a mobile game in 2025.
As of writing, there is limited information available about the two new ventures, resulting in little knowledge about the project at the moment.
The filing named the beverage “Beast Beverages”and it could encompass a range of product types, such as soda, energy drinks, or even sports drinks.
With regards to the mobile game, limited information has been released except for the intention to generate revenue through advertisements and in-app transactions.
Donaldson would be the newest addition to the influencer-driven beverage market, potentially joining the ranks of Logan Paul and KSI’s Prime Hydration and Energy drinks if he were to release a comparable product.
In March 2024, Prime surpassed PepsiCo’s well-known Gatorade as the top-selling sports drink at Walmart stores across the country.
It is highly probable that MrBeast would face minimal obstacles in getting his new beverage into Walmart, given his established partnership with the supermarket through his Feastables snack company.
After the company’s rebrand and formula enhancements in March 2024, Feastables sold out rapidly throughout the United States, leading the influencer to issue an apology. When the product was restocked, MrBeast personally visited Target and Walmart stores to ensure its availability on the shelves.
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