The leading streaming services have been in fierce competition for quite some time, but a recent development has emerged – Netflix has joined forces with two competitors for a significantly discounted deal.
Comcast revealed at the MoffettNathanson 2024 Media, Internet, and Communications Conference that they will be offering an exclusive streaming bundle called ScreenSaver, which will include Netflix, Peacock, and Apple TV+. This bundle will only be available to Comcast customers who have a subscription to their broadband, TV, or mobile services.
The announcement comes after HBO Max, Disney+, and Hulu revealed their plans to release a joint streaming bundle later this year.
According to The Wrap, although the exact pricing for Comcast’s new bundle has not been disclosed, it will be significantly reduced and is expected to be released later this month.
Despite the constant competition between Netflix, Peacock, and Apple TV+ for ratings and viewership of their original content, why have they decided to team up? Warner Bros. Discover streaming chief J.B. Perette explains that the partnership will enable each platform to concentrate on their own content and prioritize it, allowing them to return to their strengths.
“Perette stated that we can resume investing in prioritizing our lanes and essential content, while they handle their own responsibilities.”
“By bundling products together, we are able to offer consumers a very appealing price while still ensuring that they have access to all the services they need. This means that even if they do not utilize a particular service in a given month, they will still feel like they are getting a great deal and may choose to use it in the following month.”
At present, the most inexpensive subscription options for each platform are Peacock Premium, which costs $5.99/month with ads, Netflix Basic with ads for $6.99/month, and Apple TV+ at $9.99/month. Streaming from all three platforms would amount to approximately $23, taking into account the presence of ads.
To learn more about streaming, be sure to browse through the list of new movies and TV shows being added this month. You can also add them to your watchlist for easy access.
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