New Jeans ‘Bubble Gum’ Comeback Defies Expectations Despite Industry Chaos

The past few days have been eventful, with the ongoing feud between HYBE Labels and ADOR CEO Min Hee Jin, as well as the anticipation for new music from NewJeans.

Despite concerns and skepticism about the chaos at HYBE potentially affecting the girl group’s musical comeback, it appears that this will not be the case, at least for now.

Overview of Recent Events

The girls had intended to premiere a music video for their pre-release single “Bubble Gum”on April 27, to promote the Japanese shampoo brand Kao.

These two double singles are set to be released in the upcoming months, with “How Sweet”scheduled for a May release and both “Supernatural”and “Right Now”planned to come out in June.

New Jeans’ Musical Comeback Plans

As anticipated, “Bubble Gum”music video was released today. The song and video maintain NewJeans’ signature nostalgic Y2K style and sound, with a prominent theme of bubbles and bubble gum throughout the concept.

https://www.youtube.com/watch?v=ft70sAYrFyY

The Release of Bubble Gum

Currently, the music video has been trending at #15 on YouTube’s music category and has accumulated 3.57 million views, just 8 hours after its release.

It is probable that they will continue to rise in popularity and experience a rapid increase in their number of views within the next few hours.

Initial Response and Trending Status

A Reddit post discussing the “Bubble Gum”song and music video has garnered impressive numbers, currently standing at over 1.5k upvotes and nearly 350 comments.

Certain fans commented as follows:

“I didn’t know they were releasing a MV today to be honest so this was a welcome surprise to see when my weverse notification popped up. I really like the song”

“Bro they are so good”

“Been in kpop long enough that I shouldn’t have been surprised that drama goes hand in hand with a comeback, but here we are. She goes up there with Ditto “

“Im super confused is this suppose to be a japaneses realsease or what”

“Bubble gum will be released on stream platforms on may 24 along with how sweet!!”

“Really digging the city pop influence. Man, I do hope HYBE and Ador get their issues fixed. This group is a gem when it comes to creativity and having a strong brand identity.”

“I just want to get all of them into a room and have them hug it out. Its an extremely frustrating situation…”

“also hyein at the start of the vid omg she’s so cute “

The comment section is filled with compliments for the girls, as well as conversations about the ongoing HYBE vs. MHJ feud that cannot be overlooked.