Despite the tough and constantly changing landscape of K-Pop, where achieving success often requires years of relentless effort and commitment, there is one group that has managed to surpass expectations and establish a new precedent for swift success.
The five-member group NewJeans, recognized for their Y2K fashion and catchy tunes, has not only won over fans globally but has also made history with their unparalleled achievements.
💮In styling I think it’s safe to say NewJeans mainly goes for a solid Y2K & 90’s blockette while ILLIT is a soft webcore and a coquette dream core with a tinge of horror coquette. pic.twitter.com/I4sEA5CLL6
— ᙏ̤̫ | (@YiXUE_EUXiY) April 28,
In a matter of months after their debut, NewJeans gained attention for winning their first Daesang (Grand Prize) at the highly regarded 2022 Asia Artist Awards.
Priceless Newjeans reaction.2022 AAA Performance of the Year (Daesang)They didn’t expected a grand prize at all.Minji: What?Hanni: Are you kidding? 😊Dani: shocking🤭Hyein: 👀👀Haerin is having a Haerin moment.🐸 pic.twitter.com/ZV6YLZdRs4
— Newjeansmoment (@newjeansmoment) November 26, 2023
This incredible accomplishment surpassed the legendary Miss A’s achievement and broke the previous record for the fastest time a K-Pop group has earned such a prestigious accolade.
However, their ascent to the summit was not the end of their journey.
During a recent episode of “You Quiz On The Block”on tvN, NewJeans gave viewers a glimpse into their world, revealing details about the intense preparations they underwent before their debut and the immense success that followed.
Min Hee Jin, the CEO of ADOR, is a crucial figure in their story. Her guidance and leadership have been integral to the group’s rapid ascent.
Known as the honorary mom by the members, Min Hee Jin has played a crucial role in fostering the talent and vision of NewJeans.
👩🦳min heejin: hanni’s parents lives in australia and this time they came to korea. Hanni’s little sister, hanni and her mom have matching pajamas and they gave me the same ones. They also gave all the members the same pajamas. They called me Hanni’s Korean Motherㅠㅠ😭#newjeans pic.twitter.com/p2zojdqSDH
— NEWJEANS NEWS🇰🇷 (@newjeansnews_) December 14, 2022
With the guidance of her mentor and the continuous support of their parents, the group was able to achieve instant success in the highly competitive world of K-Pop, which is a rare occurrence.
I know people hate on HYBE for a million of reasons, but the fact they debut rookies debt free now and they actually start earning straight away is actually something that needs to become the industry standard. https://t.co/lvbhXRXovI
— 💜 Han will wait⁷ 💙 They/Them (@ForMyARMOAs) December 15, 2022
In contrast to numerous peers who face years of financial uncertainty, NewJeans experienced the benefits of their hard work early on.
Surprisingly, the members were paid their first salary only two months after their debut, demonstrating the fair and transparent policies implemented by ADOR and their parent company, HYBE LABELS.
The importance of this achievement cannot be emphasized enough in an industry where it is unfortunately common to hear stories of idols facing financial struggles and debt.
Despite their years of dedication to their craft, idols such as former SONAMOO member Euijin and Ladies’ Code’s Ashley have still faced financial struggles.
Despite their infectious energy and undeniable talent, NewJeans’ journey serves as an inspiration to aspiring idols. It also serves as a reminder of the transformative power of mentorship and fair treatment in the entertainment industry, as they continue to captivate audiences.
The way with idols from HYBE, the money from their music goes to their pockets and them having no trainee debt is a plus, not that many idols can say that and it’s sad https://t.co/ZTcYS4zmWw
— BIitz (ia) | ⭐️(ꪜ)🥢🪞🌊🃏 🧑🏻🚀 (@yoongisgunner) December 14, 2022
Fans and industry experts have praised ADOR and HYBE LABELS for their commitment to the well-being and financial stability of their artists, setting a new benchmark for excellence and integrity in the K-Pop industry, as they celebrate NewJeans’ remarkable success.
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