NewJeans appears on the cover of British magazine The Face Push and Reshape K-Pop’s Boundaries

Established in 1980, “The Face” delves into various subjects spanning music, fashion, and culture. Renowned for its distinct visual aesthetics, the publication has showcased international icons like Beyoncé, Harry Styles, and Adele on its front pages.

The 2024 Summer edition of “The Face”featured Petra Collins, a highly acclaimed artist and photographer, who served as both photographer and creative director for a collaboration with NewJeans. Collins’ unique viewpoint beautifully captured the wistful and ethereal spirit of youth through the lens of NewJeans, making her work truly remarkable and visually stunning.

In addition to a pictorial, “The Face”also showcased NewJeans’ musical success. The magazine highlighted their performance at Lollapalooza Chicago, the largest music festival in the United States, and commented, “There’s nothing quite like seeing them easily captivate a crowd the size of three football fields at one of America’s major music festivals. It’s at moments like these that you realize: NewJeans is on the verge of becoming the biggest girl band in the world.”

Moreover, “The Face”commended NewJeans for their innovative promotional approach of unveiling music videos prior to the official release of their songs. The magazine hailed this tactic as groundbreaking in the highly meticulous realm of K-pop. It further stated that NewJeans continuously push and redefine the limits of what K-pop can entail. Their fan base does not solely consist of devoted fans and K-pop enthusiasts, as their music and cultural impact extends beyond fandom and into the broader zeitgeist.