NewJeans Avoids Using Group Name and Logo During Performances Following Contract Termination

NewJeans Avoids Using Group Name and Logo During Performances Following Contract Termination

NewJeans Makes Waves at YOASOBI Concert Amidst Controversy

On December 7, 2024, the members of the popular K-pop group NewJeans took the stage as special guests during a concert by Japan’s renowned duo, YOASOBI, held in South Korea. This high-profile collaboration generated excitement among fans but was overshadowed by an unusual decision regarding the group’s identity.

NewJeans Performance at YOASOBI Concert
NewJeans performing at the YOASOBI concert on December 7, 2024.

Unique Introduction Sparks Debate

During their performance, the individual members of NewJeans—Minji, Hanni, Danielle, Haerin, and Hyein—introduced themselves by name without referencing their group title. This choice was further emphasized by the absence of their group logo and name from the stage visuals, leading to a memorable, albeit puzzling, experience for fans.

Social Media Reactions

The unusual circumstances quickly gained traction online, igniting discussions among fans and the broader public. Some social media users humorously commented on the situation, referencing a statement from the Korea Entertainment Producers’ Association (KEPA) and dubbing it a “comic yet strange situation.”Others whimsically mused, “Do we now have to call them A.K.A. (also known as) NewJeans?”

Future of NewJeans Under Scrutiny

This performance has led to speculation about the future trajectory of NewJeans. Observers suggest that the group might choose to operate as individual artists instead of collectively as NewJeans, at least temporarily. This degree of uncertainty arises in light of recent events surrounding their contract termination with ADOR.

Contractual Challenges

In a previous press conference, NewJeans announced that they had terminated their contract with ADOR, which the company has vehemently denied, asserting that the contract remains in effect and filing a lawsuit accordingly. The situation has caused a stir in the K-pop community, raising concerns about the group’s next moves.

Industry Response

In response to these developments, organizations like KEPA and the Korea Management Federation have issued statements urging NewJeans to reconsider their decision and resume their group activities. The ongoing legal and public relations issues surrounding the group reflect the complexities of the K-pop industry and its management practices.

For further details, visit the source: Nate

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