NewJeans’ Bubble Gum Music Video Embodies Summer Vibes: An Expression of Min Hee-jin’s Sensibility

The music video, which was released at midnight on April 27th, was produced by CEO Min and directed by Youngeum Lee from “OGG Visual” , a company specializing in advertising and music video production. This marks Youngeum Lee’s second collaboration with CEO Min, having previously directed the “New Jeans” music video.

The music video for “Bubble Gum”effortlessly combines city pop elements and captures the essence of summer. It is a true reflection of CEO Min and ADOR’s sensibilities, showcasing the authenticity that is inherent in NewJeans and CEO Min’s greatest strength. Each scene is masterfully edited, creating a mesmerizing visual experience.

The music video for “Bubble Gum”evokes memories of carefree high school summers, just like the “Ditto”music video which also took place in a high school setting. Both videos effectively capture the nostalgic and refreshing essence of summer, showcasing the beautiful ocean scenery throughout.

The music video is full of lasting images, such as Minji, Hanni, Danielle, Haerin, and Hyein continuously blowing bubble gum, which creates a vivid memory. This is a heartwarming scene for NewJeans’ devoted fans, also known as “Bunnies”, who have been closely following the recent tensions between HYBE and their CEO, Min.

The elegant imagery of bubble gum and soap bubbles is consistently present, and scenes portraying innocence are plentiful. The determination to safeguard NewJeans’ youthfulness remains prominent. The four-leaf clover, a symbolic element in NewJeans’ endeavors, also makes an appearance. Creating and maintaining NewJeans’ world is no easy feat. Without CEO Min leading the production, it is difficult to envision anyone else being able to uphold or alter the emotions they have established.

The music video for “Bubble Gum”received over 3 million views in only six hours, accompanied by more than 33,000 comments. In addition to positive feedback on CEO Min and NewJeans’ moving performance in the video, there are also concerns for the well-being of the NewJeans members following recent events.

Despite the ongoing conflicts with CEO Min, HYBE has stated that they will not be altering NewJeans’ scheduled promotional activities. In fact, they have recently released a press release expressing their unwavering support for the group’s upcoming activities. Additionally, HYBE has confirmed the release of a domestic double single, “How Sweet”, next month, which will feature their beloved track “Bubble Gum”. Moreover, fans can also look forward to a single release in Japan and a fan meeting at Tokyo Dome in June. Coincidentally, CEO Min’s latest social media post, which was her first in a month, was a teaser image for “How Sweet”. Fans are eagerly anticipating the release and are hoping that everyone will find their own “four-

The source of the information can be found at the following link: Nate