NewJeans cooperates with BT21 creator IPX to launch a series of merchandise “Bunini”! Has mysteriously appeared in the “ASAP” MV

(Cover photo source: IG@newjeans_official)

IPX announced yesterday that it has cooperated with the Korean pop music group NewJeans, and will soon start the official merchandise business of NewJeans IP.

IPX is the creator of BT21 (co-creation with BTS) and TRUZ (co-creation with TREASURE) character IP, with unparalleled creative ability and IP business expertise. And NewJeans is the fastest rising K-pop rookie who is changing the traditional model of K-POP. This special cooperation will definitely attract the hearts of fans all over the world.

In NewJeans’ latest MV “ASAP”, five newly created character IP “Bunini”inspired by NewJeans logo “TOKKI (rabbit in Korean)”mascot, and IPX’s popular cute mini IP series “Minini”have been released. Appeared one by one, the MV has received more than 7.35 million views in just 6 days.

NewJeans IP and IPX ideas will appear together on a variety of unique products, including plush toys, smartphone and AirPods cases, key chains, photo albums, baseball caps and stickers for mobile communication applications. NewJeans’ Bunini and Powerpuff Girls Edition IP selections will be available for global online pre-order on the LINE FRIENDS COLLECTION website from August 2nd to 4th.

View this post on Instagram

A post shared by NewJeans (@newjeans_official)

View this post on Instagram

A post shared by 라인프렌즈스토어(@store_linefriends)

To celebrate the launch of the partnership and the release of NewJeans’ second EP “Get Up,”IPX will be offering official pop-up stores at LINE FRIENDS Gangnam and Hongdae stores in Seoul, South Korea from August 11th to 31st. Each pop-up store will design two different themes according to the concept of EP, which has already attracted the attention of fans from all over the world. IPX also plans to open more pop-up stores in other regions, including the United States, China, Japan and Southeast Asia.