NewJeans Covers Vogue Korea in Hanbok, Directed by Min Hee-jin, Showcasing Members’ Names Instead of Group Name

Vogue Korea Celebrates New Year with NewJeans

On December 18, Vogue Korea announced a captivating New Year’s celebration featuring the talented members of NewJeans. The fashion magazine shared on its official social media platforms that “The five girls reunited for the New Year. Minji, Hanni, Danielle, Haerin, and Hyein, all dressed up in hanbok, welcome the first month of 2025 with Vogue Korea.”

Stunning Visuals: A Traditional Touch

The post showcased breathtaking images of NewJeans members, elegantly adorned in delicate, light-colored hanbok, which are traditional Korean garments. Notably, this photoshoot emphasized individuality, as each member’s name—Minji, Hanni, Danielle, Haerin, and Hyein—was highlighted instead of the group’s collective name, NewJeans.

Creative Direction by Min Hee-jin

Adding to the overall excitement surrounding the photoshoot, Min Hee-jin, recently departed executive director at ADOR, took on a pivotal role as the creative director for this project. Her recent exit from ADOR brought significant attention to her contributions to NewJeans’ success and underscored her influence in shaping the creative vision for the photoshoot.

Engaging with Fans

In addition to the striking visuals shared on Vogue Korea’s social media, NewJeans further connected with their fanbase by presenting the photoshoot on their newly launched official accounts, @jeanzforfree. This strategic move not only enhances fan engagement but also showcases the group’s commitment to communicating directly with their audience.

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