NewJeans Delivers an Unprepared and Half-Baked Press Conference with Naive Determination

NewJeans Members Announce Contract Termination at Press Conference

On November 28, 2023, members of the K-pop girl group NewJeans—Kim Minji, Hanni Pham, Danielle June Marsh, Kang Haerin, and Lee Hyein—held an unexpected press conference at the Galaxy Hall, located within the SpaceShare Samseong Station Center in Seoul’s Gangnam district. The purpose of this gathering was to announce their decision to terminate their contract with ADOR, the agency that manages them.

Concerns Raised Over Contractual Obligations

During the high-stakes event, the quintet expressed their profound concerns regarding the lack of support from ADOR. They stated, “NewJeans is an artist under ADOR, and the company has a duty to protect us. However, it appears they have neither the intention nor the capability to do so. Remaining under these conditions only serves to waste our time and prolong our mental anguish. It is clear that staying offers us no professional benefit.”

The members highlighted that their ongoing dialogue with the agency, including discussions through live broadcasts, had failed to produce any meaningful changes, leaving them feeling drained and convinced of the agency’s indifference. They confirmed their intention to terminate the exclusive contract effective midnight on November 29, citing a lack of sincerity from ADOR.

Financial and Branding Implications

The NewJeans members also addressed financial aspects and branding challenges, clarifying, “While we’ve encountered rumors regarding penalties for contract violations, we have upheld our end of the agreement. Any penalties would be unjust, as we have always committed ourselves fully to our work. We believe that ADOR and HYBE should be held accountable for any breaches.” They further expressed concern about potential trademark disputes that could prevent them from using the name ‘NewJeans’ temporarily, emphasizing that the name symbolizes their journey and shared experiences since their inception.

Inspirational Leadership and Future Aspirations

Reflecting on their motivation to pursue this path, the members credited Min Hee-jin for inspiring them with courage and dedication. They emphasized the importance of taking actionable steps to bring about meaningful change, acknowledging both the challenges that lie ahead and their commitment to facing them as a united group. “We hope for your unwavering support as we embark on this new adventure,” they declared.

Anticipated Legal Proceedings

Despite the bold move to terminate their contract, legal disputes over liability are anticipated. ADOR maintains it has fully supported NewJeans, while the members assert they have faced severe disadvantages, foreshadowing potentially prolonged litigation. If a court grants an injunction, the group may be restricted from undertaking new activities pending the resolution of the main lawsuit, which could last three to five years. Even if they win, using the name “NewJeans” could be challenged due to ADOR’s trademark rights.

Future Outlook and Ongoing Commitments

Since their debut in July 2022, NewJeans has approximately five years remaining on their contract, with the penalties for termination potentially exceeding 400 billion KRW. The members reiterated their resolve, “We’ve always given our best and see no reason to bear penalties due to breaches by ADOR and HYBE.” They committed to fulfilling existing contracts and schedules, including advertisements, under the NewJeans name and plan to share the certification of contents they received from ADOR on November 29.

Responses from ADOR

In response to the press conference, ADOR expressed disappointment, claiming the group acted hastily by holding a press conference without thoroughly reviewing their response to the certification of contents. They insisted that the exclusive contract remains valid and called for ongoing collaboration.