NewJeans Fan Community Gathers Evidence of HYBE Interference from Advertisers, Broadcasters, and Event Organizers

NewJeans Ends Contract with ADOR Amidst Ongoing Controversy

On November 29, the popular K-pop group NewJeans made headlines by terminating their contract with ADOR. In response to potential ongoing interference from HYBE, their fanbase, known as Team Bunnies, has taken proactive measures. They are urging advertisers, broadcasters, and event organizers to report any cases of undue pressure or unsavory behavior linked to HYBE, encouraging those in the industry to communicate critical information through their official email.

Background and Allegations Against HYBE

The backlash against HYBE began in April, with numerous accusations suggesting that the company was exerting pressure on journalists and media outlets. As part of their efforts to combat this influence, Team Bunnies has committed to maintaining complete anonymity for those who come forward with information. These insights are intended to be scrutinized by a legal firm to ensure they are handled appropriately, with any personal identifiers being rigorously omitted.

Hello, this is Team Bernie. Many people have been reporting and accusing the Hive incident that started in April through the tip-off account that started operating around May. As of 00:00 on November 29, New Jeans announced the termination of its contract with Adore, and in order to prevent any expected disruption, we are once again…

— Tim Bernies (@NewJeansSTRM) December 1, 2024

Team Bunnies’ Statement on Reporting Protocol

Here’s the full statement released by Team Bunnies:

Hello, this is Team Bunnies.

Since May, we’ve opened a tip account and received numerous disclosures regarding the situation with HYBE that began in April. Following NewJeans’ announcement of their contract termination with ADOR at midnight on November 29, it’s essential for us to prepare for any possible interference.

We respectfully ask that advertisers, broadcasters, and event organizers report any coercive actions or inappropriate proposals from HYBE concerning NewJeans. Please direct all correspondence to the Team Bunnies email provided below.

Since the onset of this issue, HYBE has allegedly continued to pressure media representatives and outlets. The reports submitted will be treated as legal evidence, with strict confidentiality ensured. No identifiable information will be included in our records.

Your cooperation in providing valuable tips is greatly appreciated. Thank you.

Community Reactions and Support

The response from K-netizens has showcased significant community support for Team Bunnies’ diligent approach:

“It’s a relief that we have Team Bunnies… Fighting!”
“I’m really glad there’s Team Bunnies.”
“They are truly the best at what they do among all fandoms ever.”
“Team Bunnies has gone beyond just fandom love and has become so impressive with how well they do their work.”
“Fans are basically taking on the role of the agency, doing volunteer work without any pay. It’s amazing what fandom can do.”
“Is it possible for third parties to make reports like this? Are they receiving tips about things that aren’t even directly related to them and passing them on to (former) NewJeans members? It’s fascinating. It’s almost like an agency.”
“I think it’s great that they are collecting reports like this, especially with how HYBE controls the media. There must be something going on at the top, but people like broadcasters or producers might still send tips if they don’t agree with it.”

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